The use of gold, silver, black, white and gray in packaging design (2)
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Of course, in many packaging designs with achromatic color as the main body, they are often dotted with some high-purity colors. Their presentations have a certain contrast effect with achromatic color on the one hand, and on the other hand, they are used to highlight the main color. The interaction of five colors and colored colors is undoubtedly a very important means for enriching the color effect of commodity packaging.
Packaging design lies in constantly trying and exploring. Pursuing the beautiful feelings of human life, color is extremely valuable, and its influence on our expression of thoughts, tastes and hobbies is the most direct and important. Grasping color, feeling design, creating beautiful packaging, and enriching our lives are what we need in this era. The colorless design of the packaging is like a trace of tranquility in the world. Its elegance, simplicity and quietness make people enjoy the acidity, sweetness, bitterness, spicyness and saltiness. They reminisce of another refreshing and elegant fragrance. They are not incontrovertible. The attribute characteristics will exude an eternal charm in the packaging design.
Health food packaging design should change with market development
How to better communicate in health food packaging, the key points are:
Talk about human sexual care
Interactive personalized marketing has gradually become the mainstream mode of marketing, and personalized consumption has put forward higher requirements for health food packaging design. In today's highly homogenized products, the packaging of products also has the phenomenon of “same form”. The health food packaging that consumers pay attention to is not a picture, nor a fancy, but whether the packaging reflects respect for people's feelings, whether it has affinity, and whether it reflects the taste and lifestyle of the target group in the design. Those pleasing and high-grade packaging are naturally popular. From this point of view, health food packaging actually assumes the responsibility of psychotherapy, it should reduce the psychological pressure of the consumer and achieve the effect of pharyngeal function. This requires designers to go deep into life when designing packaging, focusing on the grasp of human nature.
Display packaging media characteristics
Health food packaging information is targeted and durable. The advantages of strong performance and high reliability should be fully utilized. But the packaging itself has many shortcomings, such as poor flexibility, less information, and slower propagation. Therefore, in the process of ensuring food packaging design, we must consider and make smart choices. In order to make a final step in the packaging for a specific group of people, it is necessary to consider these characteristics that are different from other media, so as to more tap the role of packaging as a media communication.
Eliminate ambiguous zones
In fact, the concept of competition among enterprises has changed to the competition of the overall image of the company. The introduction of CI necessarily requires that the corporate image can be expressed through the way of packaging design. As a unique identifier, packaging can do just that.
Today, with the gradual marketization of health foods, many forms of health food appear too old and have become an obstacle to communication with consumers. You should learn more about the new styles. For example, the brand logo of the company is printed on a transparent plastic bag. It is the outer packaging of all French perfumes. This kind of packaging conveys the connotation of “good value” to consumers, and this brand connotation also drives the sales of similar brand products. Health food packaging does not have to copy these practices, but the introduction of this concept is necessary.
In fact, expressing the corporate image through packaging design is not only conducive to the spread of corporate image, but also reduces the expenditure of enterprises in advertising. More importantly, it has strengthened consumers' recognition of society and its brands, thus achieving deep communication.
Global recognition
With the acceleration of the international trade-body process, health food requires packaging design to reach international standards as much as possible, with global identification capabilities. However, packaging design cannot be globalized for globalization, and any packaging design has its inseparable national traditional cultural background. "Only the nationality is the world", packaging can only be different when it has a local color, and it has a visual impact on the counter and on the shelf. Packaging reflects national style, theory and practice have different views, but as long as the fundamental purpose is to communicate better with more consumers, there will be no loss of direction in the packaging design process.