The trend of the intelligentization of the printing industry
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Under the influence of the domestic and international economic situation and the changes in global technology trends, China is in a critical period of promoting structural adjustment and industrial transformation. As a major part of the national economy and one of the core of international competition, manufacturing is the first to become intelligent. , digital, high-end upgrades, the development prospects are highly optimistic.
Among them, in the equipment manufacturing industry, the printing industry is closely related to the fields of production and life. With the continuous expansion of the printing and packaging market, China and some emerging economies have maintained a high growth trend. Relatively speaking, China's printing market is very large. Whether it is in the printing equipment industry or the post-press packaging field, the development trend is very positive, and the demand for printing equipment in the market is always strong.
Thanks to the excellent performance of the market, the development of the industry has achieved significant benefits and ushered in a period of rapid growth. For example, Evergrande, the main post-press equipment manufacturer in China, has a large advantage in the important markets such as tobacco and alcohol packaging, cosmetics, luxury jewelry packaging and consumer electronics. in the past. Not only that, Evergreen shares also accelerated the development of overseas markets, which achieved an overseas sales of 227 million yuan in 2017.
According to statistics from relevant reports, since the reform and opening up, China's printing industry's production capacity, market size, coverage areas and other indicators have been ranked in the forefront of the world. In 2017, the total output value of China's printing industry reached 1.2 trillion yuan, a year-on-year increase of 4.6%. Of course, under the “temptation” of the total market scale of over 10 billion yuan, Chinese printing equipment companies must work harder in terms of intelligence and high-end in order to achieve better performance.
At present, the printing industry is not only facing problems such as overcapacity and rising costs, but also affected by environmental problems. Multiple pressures must be found in the body. Under such circumstances, "intelligent, digital, high-end, green" is undoubtedly the main focus of solving the dilemma, and is the future development direction of the industry.
According to industry analysts, with the advancement of the intelligentization process in the printing industry, new production lines featuring machine-connected and fully automated production lines will be deployed in printing and packaging manufacturing enterprises, while workers engaged in simple and repetitive labor in enterprises And some jobs with a lot of labor may be replaced by robots.
In addition, printing equipment manufacturers will gradually shift from stand-alone equipment providers to total solution providers under the influence of the big situation, providing customers with complete intelligent production lines, intelligent production workshops, smart printing factory solutions and engineering implementation; At the same time, the R&D and manufacturing capabilities of printing equipment manufacturers will also be improved. And some companies that can't keep up with the trend may face the situation of being eliminated.
In terms of market services, the previous printing service model is also expected to be adjusted. Based on digital printing equipment and service cloud network, the printing form featuring timely, small-volume, and personalized services for customers may be rapidly developed and become The mainstream of the market attracts more customers' attention and recognition.
In fact, on the basis of the accelerated application of next-generation information technologies such as artificial intelligence, big data, and the Internet of Things, many domestic printing companies have upgraded in various aspects. It is reported that some enterprises have promoted the efficiency of all links in the industrial chain through independent research and development and innovation, comprehensive application of information technology and Internet technology.
In short, the market for the printing industry is extremely large, with diverse needs, technological diversity and structural complexity. Under the trend of artificial intelligence, whether it is the intelligent upgrade of the printing industry or the development of smart printing equipment, it is already the trend of the times, and it will definitely have a major impact on the development of the entire industry.
Facing the future, if China's printing industry wants to stand out from the crowd, break the old flaws, continue to improve R&D, production strength and comprehensive competitiveness, and grab a broader market, it needs to flexibly apply various advantages, innovate business models and service models, and According to their own needs, orderly promote the improvement of intelligent manufacturing level, in order to meet the increasing customization and quality requirements of customers, and lay a stronger development foundation.