The three major development directions of the printing industry in 2010
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Now is the time to take stock of the upcoming year and forecast the new year. This year's situation is actually very simple. There is no new technology in the printing industry. The biggest problem facing printing companies is how to use existing technology to create more business opportunities.
Prediction 1: The number of printing companies will further decrease in 2010. Although the economic recession will bring certain difficulties to business operations, most companies fail because of cash flow problems or poor management. They either have debts because they blindly introduce new equipment, or they don't know how to promote themselves or ignore new competitive technologies in the market. For whatever reason, printers that survive can always be smarter than those that don't survive. If these companies want to succeed in 2010, they must show their customers the advantages of technology and do their best to win their orders.
Prediction 2: Automation will become the mainstream of the printing industry. Large print shops and online print service providers may have enjoyed the benefits of automation, and now even the smallest print shops can find cost-effective automation solutions. Some printing companies have already automated in the prepress department, which not only helps them save prepress production time, but also can process orders directly in some cases. Printing companies with new platemaking equipment for digital presses will be the first beneficiaries of this wave of automation.
Prediction 3: The lack of a well-functioning website will make printing companies fall behind other competitors. Print customers are exposed to a large number of websites every day, so it's easy to ignore corporate websites that produce rough, single content. A good website can motivate customers to buy. If the printing company only hangs a phone number and a list of services on the webpage, it will attract high-quality customers.