The role of packaging and printing technology in logistics management
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Packaging printing is an important part of logistics management. For packaging, the quality of printing, the processing of various graphic information, the rational use of printing technology not only add a lot of color to the packaging, but also play a finishing role for the recognition and purchase of consumers. It also plays a huge role in other aspects of logistics management. The specific markings and explanations of various graphic characters and numbers on the packaging facilitate the transportation inspection and transfer inspection and handover work, avoiding the accidental transmission of damaged goods or personal injury accidents, and ensuring that the goods are safely and quickly delivered to the receiving goods. people. The use of bar codes facilitates the transportation and handling of various specific printed mark packages, indicates the safety factor of the goods and safety technology and precautions, and warns of certain dangerous goods to ensure the safety of materials and personnel during the logistics process.
The role of printing in logistics plays an important role, directly related to the success or failure of logistics. It is also important to improve logistics efficiency, reduce logistics costs, and implement specific management methods in the logistics process. If you implement just-in-time (JIT), demand flow leadership rapid response (QR), computer-aided ordering system (CAO) Inventory control, as well as intelligent inventory management systems and management methods, without specific printing processes, these efficient modern logistics management methods are useless.
Starting point of circulation
Packaging is the end of the production process, and it is also the starting point of the logistics process. It plays a role in protecting products in the logistics process. It can provide information on logistics products, help people to distinguish products and understand products. Proper packaging also improves the efficiency of material handling. As logistics customers play an increasingly important role in their planning, the packaging design of logistics products also directly affects logistics costs, logistics handling, storage equipment and other issues.
Packaging refers to the overall name of the container, materials and auxiliary means used to protect products during the logistics process, to facilitate storage and transportation, to promote sales, and to adopt a certain technical method and to perform the above purposes. Packaging is conducive to promoting and expanding the sale of goods. DuPont's law states that 63% of consumers buy according to the packaging of the goods. Proper packaging also improves the efficiency of material handling. As logistics customers play an increasingly important role in their planning, the packaging design of products directly affects logistics costs, logistics handling, storage equipment and other issues. It can be seen that the role of packaging in logistics is extremely important.
It is well known that packaging and printing have always been side by side, although there are unbranded neutral packaging in the international packaging that does not indicate the name of the country of manufacture, place name and manufacturer, nor does it indicate the original trademark or brand or even the name of any name. These packages are minimal in many international packaging. If the packaging does not contain any printed graphics and text, the goods in the packaging container of any nature and information related to the goods, the consumer will be "a confused", such products will not have any market, all the links in the logistics The effort will be vetoed by consumers. Packaging does not make any sense, and the quality of printing, the advantages of graphics and word processing technology are also the key to the success of packaging, and one of the key factors to attract consumers. Therefore, packaging and printing are indispensable, and all damages are lost.
The application of printing in modern logistics management mainly includes the application of printing in logistics and warehousing management, the application of printing in the packaging management of logistics industry and the printing in the three aspects of enterprise logistics information system.
Convenient warehouse management
Warehousing management is an important part of logistics activities. Although many companies in the modern logistics management method are implementing zero-inventory technology and methods of reducing warehousing such as just-in-time and rapid response, the entire process inventory has been minimized to reduce logistics costs and improve efficiency. The high efficiency of storage, storage and retrieval can effectively coordinate with other aspects of logistics activities. Therefore, various marks must be printed on the package of the goods. Nowadays, "barcode" recognition is widely used, which can be quickly and accurately identified on goods or packages in circulation and logistics activities, and information about the products is automatically read. In the warehouse management, the administrator scans each item separately in the deposit or withdrawal, and the information is processed by the computer, which is accurately and quickly identified and stored in the database.
According to the survey, Wal-Mart, the largest department store in the United States, handles more than 200,000 cartons per day in the United States. In the temporary storage area or warehouse, the public uses a scanner to identify the barcodes on the waybill and the goods, and accurately identify them through the computer. After being deposited or sorted out, the efficiency is greatly improved to ensure the smooth operation of Wal-Mart retail stores. In China's Honghe Tobacco Factory, Hongta Group, Wuliangye, etc., after using modern storage hardware and software tools, they have saved huge manpower and material resources and improved the company's competitiveness.
Accelerate the flow of goods
The function of printing in logistics is to reflect various information of goods by using graphic characters printed on goods or packaging and specific symbols to facilitate consumer identification to promote sales and improve the efficiency of logistics activities. Printing functions almost throughout the logistics activities. All links play a huge role in the transportation, storage, packaging, handling and processing of information and information processing, which is conducive to consumption and identification by logistics staff. Therefore, printing such as a red line wears the entire logistics system.
In modern logistics management, the application of printing technology is mainly the printing of barcodes. Barcodes can greatly improve work efficiency in storage management. It can encrypt information such as pictures, texts and fingerprints. Therefore, the printing of 2D barcodes will play a huge role in logistics management in the future.
In addition, most of the packaging design is software that uses desktop processing systems, but these software lack effective functions to efficiently complete design tasks. With the development of desktop software technology, the PDF (Portable Document Format) file format can save all fonts, formats, colors and graphics of any source document, regardless of the application and platform used to create the file. And the customer agrees, but some important packaging design elements in the PDF will be lost, so it is not suitable for the performance of complex packaging design. Recently, the addition of anti-counterfeiting elements to packaging design to prevent counterfeiting and copying is becoming a new hot spot in the market.
Delivery signal of logistics information
To realize the rationalization of logistics information system, we must have certain material and technical support. Printing technology plays a key role in logistics information systems. The various graphic characters printed can be manually identified by the logistics staff, but this original processing method can no longer meet the high-speed logistics activities and the distribution processing of a large number of logistics products. The application of bar code technology in bar codes printed on goods and packaging plays a huge role in all aspects of the logistics information system. The scanner inputs the information of the goods and then uses the computer to record various information of the goods. The various component systems in the logistics information system cooperate with each other to share information. The inventory management system scans the barcodes of incoming and outgoing goods, grasps all kinds of information in stock in real time, grasps the inventory quantity and the stacking of goods and the quality information of the goods to be accepted by the ordering system and the ordering system. The distribution system uses the corresponding response to realize the rational use of information. . The order-receiving system handles various orders, prepares the goods with clear delivery time, delivery deadline, and residual goods management. This must be combined with the storage management system to timely process various information reflected by the barcode and arrange various activities. The delivery system timely specifies the delivery schedule, while the delivery system records the barcode information to grasp the delivery of the goods, classifies the delivery direction, and specifies the vehicle deployment plan and delivery route plan. Therefore, the application of bar code printing technology provides logistics and technical support for logistics information system, which ensures the normal work of logistics information system provides powerful information support for logistics flow, reduces logistics cost and improves labor efficiency, and has made modernization for logistics. Deserved contribution.