The impact of e-books on the printing industry
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The master of the thrilling novel, Stephen King, published his latest novel in the form of an e-book. The response was very enthusiastic, and his popularity was no less than his previously printed version of the novel. The cultural communication and the commercial press in Hong Kong are about to be separated. With the launch of e-books, what is the current stage of e-book development? What impact will its development have on the printing and publishing industry? This article will be discussed one by one.
Collection system technology is ready
For many websites, due to free browsing, it is difficult to make a profit without going public. In fact, it is not the creators of the website that do not charge the viewers, but they do not know how to charge, and the viewers are not very interested in some paid websites.
However, readers do not resist the fees for some electronic forms of books, and the current trading technology in this area is also ready, that is, the technology for publishing e-books has been developed to ensure that the fees charged to readers are "delivered". Therefore, large companies such as SoftbookPress, Barnes & Noble and NuvoMedia have also worked hard to develop the e-book market.
Diversified e-books
At present, the form of e-book performance can be divided into three types: a small hardware (reader) as a carrier, a personal computer as a carrier, and a web page (you must first pay to log in to the server to fetch content).
(1) Using small hardware as a carrier, that is, readers must first buy a hardware, and different publishers have different hardware, such as EB Dedicated Reader, Softbook Reader, Rocket Book, Glassbook, etc., readers download the contents of the book with these hardware. And read on this hardware.
The size of these hardware is generally not too large, and the weight will be lighter than the average notebook computer, about 2-3 pounds, which is more convenient to carry.
(2) Using a personal computer as a carrier, the difference with the above form is to download the content by a personal computer without separately purchasing the small hardware, and after downloading the content to the computer, it does not look like a web page, but has Uncover the effect of e-books.
(3) The third form is that the publisher puts the content of the e-book in a server. The reader has to pay a certain fee to log on to the server, and select the book that he likes to read. Only this form of copyright management Not very mature, readers can download the content (although the download method is quite complicated) and then publish it on other websites.
Save different formats as restrictions
As mentioned above, there are many styles and specifications for the "reader" of e-books alone. Even Microsoft has recently introduced the Microsoft Reader format. With its technical background and abundant resources, it is a very powerful participant. However, the format between different "readers" cannot be exchanged in common, that is, the e-books written to RocketBook cannot be downloaded in the Glassbook. In other words, if the reader buys the RocketBook, he can only read the e-books he published, and then choose limited.
Although some organizations have developed an open format of OEB (Opene Book), anyone can use it for free. Users can put different media such as Quick Time Movie and PDF files into OEB software, but whether it can become electronic The common format of a book depends on how many actual supporters there are.
Copyright management strict anti-piracy
The novel published by Stephen Beijing in e-books has been hacked and hacked for piracy because of the low level of encryption software. Therefore, the copyright issue of e-books must be addressed squarely.
Needless to say, the most important way of operating e-books is to charge fees and prevent content from being transcribed. When the reader downloads the book, it cannot be copied to other carriers or computers. This copyright management technology is a breakthrough in password encryption technology. In the past, encryption technology was restricted by exports in the United States, and the technical level at that time was also low. At present, the technology can make the reader unable to get the content without paying the payment, or let the reader read the first chapter or a certain chapter of the book before deciding whether to buy or not, like the printed book, let the reader first look at it and buy it. It is fair to readers and flexible.
Support format to enhance interaction
At present, Adobe's PDF (Portable Document Format) common software format has been developed relatively well in terms of version management, confidentiality and format. If publishers put their books online in PDF format, it is currently the easiest method. Therefore, most publishers who are interested in developing e-books will first test the market reaction in this way, without worrying about "reader". The sales situation is not ideal and affects the sales of e-books. Moreover, with the PDF format as the standard format, the content of the e-book will be more interactive. It is also more convenient for reading the e-book functions such as magnifying glass, browsing and search tools.
Ready for readers to adapt
It is undeniable that the reading habits of the current generation of readers are not easy to change. It is easy to make the eyes tired when reading on the screen. Therefore, e-books are not easy to become mainstream for the time being; but for the next generation, it may be changed because of the current Most of the children have been accustomed to playing video games on the screen for a long time. When they grow up or have fully accepted the reading on the screen, and the technical improvement, the reading on the screen is not easy to make the eyes tired. The mainstream is also difficult.
Only the hot sale of Stephen's new e-book novels proves that the works of some famous writers or some hot topics are now quite accepted.
Shock on print publishing
The emergence of e-books can be a business opportunity for publishers, but it also has a certain impact.
Because the publisher has always played the role of the organizer of the publishing project, it is necessary to organize the author, producer, printing, distribution, storage and other items, but the emergence of e-books, first of all, can eliminate the printing of this item; The technical tools of the book are more and more convenient and easy to use. It can be said that as long as one computer can be made by itself, the issue can be replaced by some large software developers, and there is no problem with the e-book. So slowly, some authors may become independent publishers, so uncompetitive publishers may be eliminated.
On the other hand, e-books can reduce investment risks. Publishers are willing to publish e-books for some non-mainstream authors, so that more authors will have the opportunity to share the work and readers have more choices.
For the printing industry, there may undoubtedly be fewer orders, but because e-books are still not mainstream, that is, most people still choose traditional printed books, even if publishers publish e-books, they can also publish printed versions. Some books of high quality albums still need printing services.
Master the technology to broaden the horizon
In this case, how should the printing and publishing industry meet the change? Very simple, it is to learn to master these production techniques and strengthen their own production capacity. In fact, printing itself is an information processing and copying industry. Printers need to master more information processing and copying technology to broaden their horizons and broaden their business areas. Just as some printers have learned to make CDs to meet the needs of the market. As for publishers, it is not necessary to say that they must step up their pace.
Display technology must be improved
The development of e-books is necessary for the display of content screens to be improved to a higher quality and lighter, in order to open up a larger market. In a nutshell, e-books have only become a temporary craze, or continue to be a trend that threatens traditional printed books, and it remains to be seen.
To learn more about the ebook publishing process in PDF format and the copyright management of PDF, this website is not a must. Adobe is definitely an important player in the electronic publishing market.