The era of mobile phones to printing is coming soon
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Mobile phones are everywhere
Mobile devices are electronic devices that can be carried around with them, and they spend more time with their owners than computers, TVs, magazines or radios. Synovate market research company recently conducted a survey on people's dependence on mobile phones. As a result, one-third of the respondents, 82% of whom are Americans, said they would just take them out. Mobile phones; even 36% of respondents (42% of whom are Americans) claim that they can't live without a mobile phone.
In addition, today's mobile phones have become more and more intelligent. Mike Abramsky, an analyst at RBC Capital Markets, expects global sales of mobile phones to exceed PC sales by the end of 2011. By then, the number of smartphones we buy each year will exceed 400 million.
From "network to print" to "mobile to print"
In recent years, the printing industry has been discussing the issue of network to printing. But now that we want to transfer the original Internet device to the mobile phone, we must adjust and evaluate our development strategy. The first thing that printing service providers have to solve is the power supply problem that is most plaguing mobile phones.
Recently, Tom McDermott, founder and president of shoot it!, accepted an interview with the US professional print media whattheythink website. The shoot it! developed by the company is a postcard information editing software for smartphones such as iPhone and BlackBerry. Users can download or purchase this product through the company's website or retail stores for iPhones and BlackBerrys. Shoot it! allows users to take photos, create personal information, and send this information as a real postcard to the rest of the world. The US and Western European countries have now allowed the use of this software, and Japan will soon open the market.
The shoot it! postcard is about 4x6 inches in size with a sender-customized picture on the front and his/her personal information on the reverse side. The postcard will be printed in 4 colors on heavy cardboard and will allow users to choose horizontal or vertical photos as needed. According to McDermott, photos taken on digital cameras with a resolution higher than 2 megapixels or digital photos larger than 500 KB can be reproduced well, and most mobile phones can meet this printing resolution. For the production of such postcards, McDermott has reached a cooperation agreement with HP Indigo users all over the world.
The shoot it! software has the following characteristics:
* Simple user page, you can directly use the user's camera or photo in the photo gallery.
* Convenient to add recipient addresses and pick up valid information from the contact list.
* Personal information can be entered via the phone keypad. The size and content of postcards output from mobile phones are similar to standard postcards, so it is more suitable for short greetings. In general, we only need to write 3 or 4 sentences. Still, this postcard can still hold 300 characters (including spaces). It is understood that shoot it! software output characters between 10-14 points.
* Rapid production and distribution, printed postcards can be sent the next day after the user places an order.
* All postcards are printed on high-end card stock.
It is understood that this software is free, and can also provide users with a shoot it! postcard.
Mobile to printing: a wide range of applications
Mr. McDermott's most inspiring process in the interview was his innovative spirit and marketing approach. He believes that simply sending digital photos to a friend by e-mail is not as good as printing a photo on a postcard and writing a few intimate words.
Whether you are sailing on a yacht, vacationing on a Florida beach, enjoying the beauty of the golden autumn in Vermont, or taking a touching wedding or sitting in the stands watching a fierce sporting event, you can shoot it! with your friends and family. Friends share these wonderful moments.
In addition, the shoot it! software can be used not only in the B2C market, but also in the B2B and small and medium business markets. If you are invited to a car show, the salesperson can take a photo of you in the car and mail it to you to thank you for coming. A veterinarian can also take a photo of your pet and accumulate material for your next postcard. In addition, local retail stores can also send you specific postcards based on your past buying habits, inviting you to shop.
Personalized wave triggered by mobile devices
Letters from friends and family are the most anticipated, but in today's society, the proportion of such letters in the mail we receive every day is too small. On the one hand, everyone wants to receive such special letters, but on the other hand, we can't give up the convenience and speed of our emails.
Tom McDermott may have found the best business model - he has seen "mobile" is the future direction of society. In a world where sales of smartphones soon outstrip PCs, print service providers must understand and build a "mobile-to-print" business model, just as many service providers have not yet begun network-to-printing. Market leaders have begun to develop "mobile to print" solutions.