The digital printing road of traditional printing enterprises
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Printing digitalization is developing faster and faster. In the process, the current digital printing system has changed from definition to fact, gradually moving to the front, and accepted by many customers including end users. This conversion process is basically the same as the international. Consistent, but when looking at this issue from a print industry perspective, we can easily find the difference between the domestic market and the international market: in foreign countries, the largest number of digital print buyers and winners are traditional printing companies with traditional printing backgrounds. The application of digital printing has become an effective supplement to their traditional printing methods, helping to expand the business and extending the development of new business, thereby gaining more profits. In China, a larger number of equipment is sold to fast printing or copying. The main digital printing storefront, rather than the traditional printing factory that undertakes more production tasks.
Although since 2008, traditional printing companies have become more and more concerned about digital printing, and there have been many actions in 2009, especially in many large printing companies. In 2009, the economic environment was sluggish and the foreign orders were affected. Next, there are buying behaviors that are counter-market, but from the perspective of traditional printing companies, there is still a lack of in-depth understanding and action on digital printing.
Looking at the global traditional printing volume and the total sales volume of traditional printing presses, the data of many research companies show a downward trend. The growth of traditional printing is far lower than the emerging industry of digital printing, and the competition is fierce; traditional printing orders The average printing volume began to decline year by year, and many orders were impacted and replaced by networks, electronic devices and digital printing.
The results of the US dscoop 5 survey of printing companies in the United States show that the traditional printing enterprise competitiveness survey, which can not provide digital printing services, "reduced user prices, price wars", was selected by many traditional printing companies, and some even used it as the only means. In the survey of enterprises with digital printing, the competitiveness is rich and colorful, “personalized printing” is in the first place, “upgrading network application” is ranked second, and “complete finished product for short-run printing” is ranked third. . It is not difficult to see that digital printing is no longer just a device or a technology, but a stage of digital development of printing. At this stage, having digital printing will have more rich competitiveness and is the inevitable development.
At this stage, the printing quality provided by the digital printing system has been accepted by everyone, and the characteristics of digital printing will enrich the original product line, so that the owner can have the opportunity to participate in the competition of new market and profit space.
In general, traditional printing companies face the impact of digital printing, which may bring about demand shocks, including how to compete with competitors in a more flexible way of competition, how to improve their competitive competitiveness; How to effectively reduce the cost of production and improve the efficiency of production management needs; and face the network, electronic emerging business impact, meet the growing needs of end users to the ever-increasing personalized printing requirements. Under the impact of the three kinds of demand, we believe that the focus of the discussion on the "traditional printing enterprise digital printing road" issue is not to go, but when to go.
Observing traditional printing enterprises, they often have accumulated many years of customer resources in certain regions or industries; have rich technical experience in pre-press, India-China, post-press, etc.; have professional sales team, understand printing technology and quotation, In-depth management experience. The manifestation of all these advantages, after the introduction of digital printing, will be able to more leverage the existing value and generate new vitality to obtain higher profits.
So, how do you take such a path? After all, the introduction of digital printing is the introduction of a new printing method. The whole system is composed of software and hardware. Due to the characteristics of its work, the investment in digital printing is not a simple solution to the relationship. He will deal with Every aspect needs to include the hardware environment and the overall construction and change of software (personnel, team). Then, how to ensure the smooth flow of digital printing, for this reason, combined with the service accumulation of the printing industry for many years, we recommend the following four Steps are carried out:
The first step is to carefully analyze the customer and record the short-term or personalized needs of existing users;
From now on, we should pay full attention to the final customer, focus on the job that the customer does not print in the company, record its characteristics and reasons; make a comprehensive communication with the sales team, ask about the short-run jobs that are in contact with the sales work. Quantity, and the products they want to sell.
The second step is to analyze itself carefully and calculate the cost of the existing production short-run job;
More or less, we will encounter some jobs with less prints. From today, don't hesitate, carefully analyze each step and carefully calculate the cost and efficiency.
The third step is to find short-run business and expand the intersection with existing users;
At this point, you can go out of your home, learn about the surrounding markets, and even look at the outside world to find new applications that you are not involved with, but focus first on the intersection with existing customers.
The fourth step is to carefully select the system to ensure the smooth realization of the return on investment.
The digital printing system is not a simple sale, but a set of services. The success and failure of investment has an important relationship with the choice at this stage. Our experience tells us that at this stage, due to the preliminary investigation, the selection of equipment parameters is no longer important, but it is important to find a partner suitable for its own development and firmly embark on its own digital printing road.
As a leading software technology provider, product and solution provider, Founder Electronics has the world's leading hardware equipment of different types and grades, as well as a variety of software products, and more than 30 years of printing industry experience, looking forward to the opportunity to You are traveling!