The difference between traditional printing and digital printing
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What is digital printing?
Digital printing is another printing method that is completely different from traditional printing. Although today's traditional offset printing has reached a high level in both printing speed and printing quality, it is efficient in information transmission and high in market development. More and more attention to personalized services today, the further development of electronic publishing and cross-media publishing technology, the use of on-demand printing customers will continue to increase, the number of prints and varieties will change with the market, without reducing the quality of printing Next, fast and flexible will become another important indicator to measure market competitiveness. The traditional printing method can not fully meet the ever-changing market demand, a new printing method ??? digital printing, will be born under the new market demand. Simply put, digital printing is a new printing method that directly images electronic files on a printing medium, which is different from the traditional printing process.
Digital printing features
One print, no plate making, etc., ready-to-use error correction, variable printing, on-demand printing
The difference between digital printing and traditional printing
1. Convenient and fast:
Digital printing has an absolute advantage in printing a small amount of printing and urgent parts because it eliminates the cumbersome processes such as film, imposition and printing. All typography, design software and electronic documents generated by office applications can be exported directly to digital presses.
2, flexible and efficient:
The comprehensive digitization of digital printing allows us to provide customers with more flexible printing methods, namely, printing and printing, while changing the edge printing, today 50, tomorrow 100, how much printing, how to achieve zero inventory. This flexible and fast printing method enhances the customer's advantage in a competitive environment where every second counts.
3. No need to print:
Enjoy high-quality prints without having to "print" and one copy. Digital printing can achieve a desired requirement for printing.
Why use digital printing?
I. Business needs in the information age:
In the information age, in all kinds of business activities, whether it is business documents or corporate publicity materials, the information content is required to be accurate and novel, and the publicity materials printed by traditional printing methods are mostly limited by the "printing amount". Have to print a thousand or 3,000 copies, the cost per sheet is cheap, but more companies have not used half or even dozens of copies, because the printed content and information have changed, no need to waste, It is also detrimental to the corporate image. So that more companies only deal with the new piles of printed matter as waste paper, in fact, it is "printed cheaper and expensive."
2. The last moment is a book:
Digital printing, because it does not require the complicated process of traditional offset printing, just bring computer files, or send it online, meeting, bidding or business negotiation tomorrow, it is not too late to finalize this evening.
3. The printed content is variable:
Digital printing can print different personalized content, such as the name of a different invitation, the direct mail with the customer's name, the printing of variable barcodes, etc., which is impossible to achieve with traditional offset printing. .
Digital printing technology advantages
Compared with traditional printing presses, digital printing machines have the following advantages:
1, the cycle is short
Digital printing does not require film, automatic prepress preparation, the printing machine directly provides proofing, eliminating the need for traditional printing plates, eliminating the need for film, simplifying the plate making process, and eliminating the need for a series of traditional printing processes such as plate positioning, ink balance, etc. .
2, the real zero inventory: today 50, tomorrow 100, how much printing, how to print on demand.
3, the speed and flexibility of digital printing is impossible for traditional printing.
Since the plates or drums in the digital press can generate images in real time, the files will not cause or cause damage even if they are modified before printing. You can change the image or text of each page while printing.
4, online online printing
Just enter the Caifeng Digital website, all files can be transmitted at high speed and long distance through the Internet, and digital printing can be realized without leaving the house.
Digital printing application promotion
Variable data printing is a hot topic at present, and many manufacturers have begun to get involved in it, providing customers with a variety of personalized prints. However, as a new thing, variable data is different from traditional printing. Therefore, in this field, in order to be successful, it is not enough to grasp the technology, but also to find their own position in the business. This article is based on AceGroup, a relatively successful variable data printing service provider in the United States, to introduce variable data printing services, hoping to learn from us. Located in Manhattan, Ace Group is located between a Chinese restaurant and a ready-to-wear wholesale store. Founded in 1970, the company's business sense has been very active and adapting to Manhattan's strong business climate and competitive consciousness. The market has changed and the business policy has been adjusted accordingly. Ace actually started out with hardware. Later, the company entered the field of photo-alignment and then joined the digital ranks. The company always tried to keep itself up to the development of technology and market.
In 1989, Ace realized that the only way to grow itself was to enter the digital prepress field, and Ace became an expert in color printing. For Ace, the shift to digital prepress is a qualitative shift, meaning a change in the company's core business. Of course, this transformation is a natural and gradual process.
Ace added the first digital output device to be a wide-format inkjet printer, and today the company has three Colorspan devices and three Iris machines, all of which are fully utilized. In the field of advertising, digital printing and wide-format printing are probably the most exciting things, with bright prospects. Mastering these technologies allows Ace to enter new markets and find endless opportunities.
1, find the difference
In 1994, Ace first installed the first Agfa Chromapress in New York. The reason for choosing Agfa is that Agfa can provide good technology and services, while Agfa's products support four-color printing. Agfa's business has been involved in all areas of Ace, such as photo-setting machines, proofing machines and so on. So Ace believes that Agfa can help transform itself into digital technology and the market. At first, Ace was unfamiliar with the field of color printing. Although suppliers provided a lot of technology and equipment, printers did not fully understand the difference between them and traditional offset presses. Although traditional printing and digital printing seem similar in operation, there are subtle differences.
First take the price as an example. It is often difficult for customers to believe that 50 copies can be made in four-color printing, because in the case of traditional offset printing, the printer's minimum printing requirement is 1,000 to 2,500, even if the customer's actual demand may be only 100 or 500 copies. When using digital printing, the situation is completely different, customers can determine the amount of printing according to demand, for digital printing, 500 to 1000 copies is the most economical printing range for short-run digital printing. However, compared to traditional printing, the biggest technological change in digital printing is the variability of data.
Ace used this feature to successfully tap the corresponding market. A year ago, AceGroup's market share in the variable data printing market was 15% to 20%, and today's market share has reached 75%. In exploring the market, Ace focuses on customer education. Variable data printing customers are not necessarily traditional printing customers, Ace must take the initiative to find out where the customer is, and can't wait for it to come to the door, otherwise they will regret it. Ace realized that her customer base should be those markets and sales groups. Due to the limitations of technology, the market and sales in the past 65 years have followed the same pattern. The style of market packaging has also been based on traditional printing technology, and there is no new idea.
With variable data printing technology, this situation can change. Market work becomes personalized. For example, the marketing department sends an email to print the recipient's name on the envelope of the email. Such targeted emails are bound to increase customer feedback. However, this is just a bit of a use of variable data, variable data printing has a lot of new features, but marketers do not know much about it. So for Ace, an important task is to help potential customers understand the power of variable data printing. 2, customer education
Since the company is located in a bustling area like New York, there are a large number of advertising agencies around AceGroup. Ace will choose some lunchtime seminars, provide lunch for advertising agencies and their clients, and introduce variable data printing to them. In this way, the use of lunch time for customer education, allowing customers to dine, work correctly, played a very good effect.
At each lunch seminar, the company will show participants a variety of products for variable data printing. He emphasizes that these market sales people can touch and feel these products in person to form the deepest understanding. The purpose of Ace's activities is to let customers know what they can do with variable data printing and how they can be used to solve some of the problems they face. In short, after customers have a clear understanding of variable data printing, customers will no longer be limited by traditional printing technology, and learn to use variable data printing as a new tool to better serve their work.
The most recent Ace was directly put into action to attract customers. A company's marketing vice president received a pack of fine candy, and in the accompanying letter, the vice president's name was printed in four colors. Surprisingly, the vice president asked the company how it was printed and how it was available from Ace. Then Ace got the order from the company.
More and more customers are now beginning to contact and use variable data printing.
3, the use of variable data printing and sending equipment
Ace has been actively promoting variable data and personalized services when operating the digital printing business. A company recently asked Ace to print 600 postcards. Although Ace has already printed a number of short postcards, the company has never considered mailing them to customers. This time, Ace tells the customer that the company can use variable data printing to print the address, name, and mail of the recipient's address on these postcards. The customer indicated that they would like to email the recipient database. AceGroup carefully printed personalized information on each postcard and mailed it out. Since then, Ace has received a postcard printing business and will do all the work for the customer thoughtfully. For such services provided by Ace, the customer has shown great enthusiasm so that the customer no longer has to do a job in a few places, because Ace has already thought of everything for the customer.
After successfully achieving the turnaround in the digital field, Ace is currently in a gradual development process, in which the company continues to provide new services to customers, and hopes to wear through these services to attract customers.
These services often leave customers no longer considering other suppliers. A good example of this is the 62,041 communications that Ace once printed for Novartis. Although 62,241 such prints are not very suitable for digital printing. But the customer insists that every communication is different, and variable data printing is required.
The recipients of these 62,241 communications are all over the country, and the situation is different. After receiving the database sent by Novartis, Ace first divided it into 54 categories (or main files). But after only four copies were completed, the information was found to be too complicated, so it was divided into 200 categories. This customer has also been working with Ace's process. After roughly dividing the communication information into 200 categories, it does not mean that a standard template can be set for each class. Each communication in each category is also different and still depends on the information on the database. Prior to printing, the company sorted the name database based on the mailing address and printed the regional postal code in this order so that Novartis' database could be updated as necessary.