The challenges and opportunities of wide format inkjet printing
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Digital printing, either as a complement to traditional printing, or as a new printing solution, is spreading at a much faster rate into the various commercial areas involved in traditional printing. This is a fact that does not need to be argued. According to market statistics of the global printing industry in 2004, digital printing accounts for 10% to 12% of the total global printing output. Let's take a look at several major figures. The total output value of commercial printing and publishing industry is 200 billion US dollars, of which digital printing accounts for 18%~23%; the total output value of special printing is 120 billion US dollars, of which digital printing accounts for 1%; The output value is 320 billion US dollars, of which digital printing accounts for 0.5% to 1%; the total output value of textile printing is 80 billion US dollars, of which digital printing accounts for 1% to 2%; the most widely used outdoor advertising for digital printing is 80 billion US dollars. Among them, digital printing accounts for 20%~25%. According to the prediction of the international printing industry authorities, by 2009, the proportion of digital printing in the printing industry will double, from 10% to 12% in 2004 to 30%.
Wide-format digital printing, with unlimited business opportunities
The advantages of the digital printing method are: fast life, less links, small footprint, no need for lengthy and cumbersome prepress plate making process, greatly reduced production process, saving a lot of manpower, simple operation, and truly convenient, fast and flexible. WYSIWYG market needs. It is these outstanding features that have prompted more and more people to see the broad development prospects of digital printing, but there are still quite a few people in the industry who are only staying at the stage of screaming "Wolf is coming". The reason why some people still maintain "too cautious" attitude towards digital printing, I think there are two points: First, it is still limited by the existing business areas and business concepts and models that have been used for many years, and more focused on "Maintenance" rather than "development"; Second, the current application field of digital printing is relatively narrow, the cost of consumables is relatively high, and the production speed can not really meet the needs of industrialization. In fact, this is the result of lack of understanding and judgment on the development of the demand for the printed market and the development of digital printing technology. Review the changes in the two important parameters of production cost and production speed in the development of wide-format digital printing in a few short years (see the table below).
As can be seen from the above table, in a short period of five years, the speed of wide-format digital printing has increased by more than 20 times, while the production cost has decreased by nearly 90%. The world-famous manufacturer of wide-format digital printing equipment - competition Angel Company, has launched a wide-format digital press with a printing speed of up to 400 square meters per hour - TURBOjet (Tujie), and maintain high-precision output and low-cost operation in this high-speed production state. From the perspective of the company's continuous investment in research and development of wide-format digital printing equipment, it is expected that digital printing equipment with higher speed, lower production cost and more practicality will appear. It is foreseeable that it is only a matter of time to achieve a production capacity of several thousand square meters per hour and to reduce the cost of consumables (mainly ink) to a digital printing device that is basically consistent with conventional printing.
So should you wait until you invest in digital printing equipment? I think the answer is clear. One technology is never topped. Second, any competitive market almost follows the same rule: in the start-up phase, it is “fast fish to eat slow fish”, and at the mature stage it is “big fish eat small fish”. From the current relative to the entire digital printing market, China's digital printing is still very low in the entire printing industry, far below the world average. High-quality, high-speed wide-format digital printing equipment is few, which does not match the rapidly developing market demand, but this "mismatch" itself has great business opportunities. Timely reference new technologies, new processes, new equipment, reduce existing business blind spots, add new business growth points, and enhance corporate competitiveness. To achieve "people without me, people with me excellent" is the only way to maintain sustained and steady growth of the company and "everything in the industry."
Wide format digital printing and screen printing, opportunities and challenges
While some screen printing companies are threatening the use of more and more digital printing technologies on the market, others have already seen the benefits of wide-format digital printing in order to continue to expand their business and expand profit growth. . Digital printing is indeed a "bottleneck" encountered by today's screen printing companies in the pursuit of development, providing a technically and economically feasible and effective solution. For example, in actual production, screen printing companies have to give up a large number of "short version" business problems because of the number of printing restrictions;
The problem of unstable business volume, sometimes lack of living, sometimes unable to live in time, and the possibility of further investment in screen printing equipment to further expand productivity. According to authoritative analysis, screen printing works best when dealing with a single job equal to or greater than 400 copies. However, the fact is that the print market with a single job within 200 copies is even larger. This market is greatly limited by the existence of the above-mentioned limitations of traditional production. Wide-format digital printing is also the emergence of this field, it can provide screen printing companies with fast, high-quality, high value-added solutions.
The screen printing company that owns this digital printing technology can fully handle the short-term printing business in addition to the traditional business, such as point-of-sale posters, bus shelter advertisements, light boxes, bodywork and other business printing fields. It is especially important that this digital printing equipment can transform the traditional screen printing operation process into a “one-stop operation”, enabling the printing company to provide more convenient, efficient and on-demand personalized services for customers. Not only can we better maintain our old customers, but we can attract more new customers. Screen printing companies can use this to take into account the time (and cost) and the number of prints, to sort the business they receive, in order to choose a more suitable printing method (digital printing or traditional printing), to save costs and improve efficiency. .
In addition to being able to provide customers with “one-stop” convenience services, screen printing companies with digital printing production capacity can provide more high-margin and high value-added service needs for their customers. In today's increasingly fierce market competition, it is most important to have the ability to “quickly react”. Digital printing is the most flexible and convenient way to print in line with this challenging market.
Of course, digital printing also has certain limitations. It can be said that for a long time in the future, it can only be an effective supplement to the screen printing method, rather than completely replacing it. In other words, digital printing brings more opportunities and challenges to screen printing. The key depends on whether these two different printing methods can be effectively combined to give full play to their respective strengths and maximize the "efficiency". For example, small-volume, multi-variety, time-sensitive, complex and diverse jobs are digitally printed, and screen printing is “liberated”, focusing on those large-volume or print jobs that require special spot colors. It is a good choice.
Wide format inkjet printing brings more business opportunities to traditional printing
As a complement to screen printing, the advantages of wide format inkjet printing are obvious. As a new high-tech printing method, inkjet printing does not contain the printing civilization that everyone is familiar with, but it provides a very effective method and way for the challenges faced by silk screen enterprises.
Supporting wide-format inkjet printing equipment will speed up screen printing companies to rapidly expand into a broader, high value-added market segment, such as: medium and short version of adhesive material printing; delivery point printing posters; medium and short Version of hard materials and some special applications for printing and more. Inkjet printing not only provides a good market for screen printing companies, but also enables the company to provide “one-stop shop” for their customers, thus attracting more customers.
Inkjet printing is printed directly from digital documents (standard format), without the need for plate making, and a business can print within minutes of receiving an order.
The process of inkjet printing is convenient and efficient: the files are queued, the previous file is printed, and the next file is queued for printing. If a printing machine is equipped with a drying system, the previous job is also dried on-line and the next job has already been printed.
Inkjet printing saves space and labor, making management of the printing process easier. Inkjet printing can be printed in the exact amount required for the job, completely avoiding the waste of printed materials during the traditional printing process. Wide-format inkjet printing also provides proofing support for screen printing processes by providing fast, high-quality and accurate proofs on the final material.
Although inkjet printing has its unique advantages, it does not pose a direct threat to screen printing. On the contrary, it is complementary to screen printing. Screen printing companies can consider the time, cost and quantity of printing, and choose the appropriate printing method (faster and lower cost printing method) according to the type of business. In general, screen printers should consider shifting those types of products that are small in size, small in size, impossible to make with silk screen, or silk screen printing to thin or even unprofitable, so that existing screen printing equipment can focus on making those Large batches, as well as jobs that require special spot colors or effects. Of course, for some businesses, such as back-lit double-sided printing jobs, inkjet printing can be a useful combination with screen printing.
The potential of inkjet printing technology is endless and has a very broad market prospect. According to "IT According to a survey by Strategy, screen printing currently accounts for about 50% of the entire POP market. Digital inkjet printing and flexographic printing have roughly divided the rest of the market. However, by 2008, for large-format spray The market demand for ink prints will double compared to 2003. In 2003, approximately 1.1 billion square feet of material was used for inkjet printing, and by 2008 this demand is expected to increase to 3.3 billion. Market corresponding sales The value is expected to increase from $2.03 billion in 2003 to $5.13 billion in 2008.
The development trend of the printing industry is: multi-variety, small batch, on-demand printing, the use period of outdoor prints is getting shorter and shorter, more types of materials are required, and the quality requirements are higher. Not only that, digital inkjet printing is also widely used in various fields, providing personalized wallpaper and picture products of various materials, including cork, wood, glass, metal, corrugated, textile, etc., only for non-contact type. Printed media. These undoubtedly provide great opportunities for digital inkjet printing.
All in all, digital inkjet printing is not a threat, but an opportunity, compared to screen printing. It brings more profitable opportunities to traditional screen printing.
At present, the majority of the wire mesh industry people have faced unavoidable challenges, but the challenge brings us a new round of opportunities. The ability to plan, seize opportunities, and lead business opportunities depends to a large extent on the prophetic vision and strategic courage of policy makers. The mall tolerates us waiting, the chances of watching are really not much, don't wait until the "wolf" really comes.