Talking about several big problems in digital printing
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Starting with “digital printing” all over the street, digital printing has entered our lives a little bit. With the popularity of computer networks, this emerging technology has won more and more attention and love with its unprecedented advantages in terms of flexibility, quality and total cost of ownership, but at the same time, it has also caused The exclamation of the traditional printing industry "wolf is coming". Because of this, when we talk about digital printing, the first thing to understand is that, what is the wolf or the sheep?
This question can be attributed to two major misunderstandings in understanding and application. First of all, is digital printing the terminator of traditional printing? In the face of the turbulent digital printing trend, many traditional printing companies take it for granted that this technology is to "buy business" and compete with the market, so intuition The ground has an attitude of rejection and suspicion. In fact, from a technical point of view, digital printing mainly focuses on electrostatic imaging technology and direct plate-making technology. The common feature is that the plate-making time is short, the short-run business can be printed more economically, and even a flexible “one-print” can be achieved. This determines its main market and development direction is "on-demand printing" characterized by personalized printing, variable data printing, instant printing and so on. This piece of the market. It was exactly what traditional printing methods could not satisfy. At the same time, at least in a short period of time, traditional printing still has the powerful advantages that digital printing can't shake in the field of mass printing that it is good at. It can be seen that the role of digital printing is to fill the market gap caused by the technical characteristics of traditional printing. Its market positioning and traditional printing are different and complement each other.
In another extreme case, since digital printing is an effective complement to traditional printing, since digital printing is an unstoppable trend, some traditional printers have used digital printing equipment for proofing, and then take The way to color and print on traditional printing equipment. As a result of this approach, although the efficiency of proofing has improved, due to the different principles of the two, it is often difficult to chase colors on traditional printing presses, and the overall results have not improved. The root cause is not that the digital printing equipment is not good, but the positioning of the manufacturers is not appropriate. This is the second biggest misunderstanding we have to discuss: application misunderstanding. The so-called application of digital devices is by no means a wishful way to graft digital devices into traditional printing processes. The characteristics of digital printing determine that its relationship with traditional printing is not as simple as "1+1=2". It faces a market that is completely different from traditional printing. In order for digital devices to maximize their functions and create maximum benefits, they must jump out of the traditional printing mode of thinking and take a different approach. Then, digital printing - dare to ask where is the road?
Although it is a useful supplement to traditional printing, doing short-run business is a specialty of digital devices, but it does not mean that this is the only advantage of digital printing. Opening up new profitable space that breaks through the limitations of traditional printing technology is the true meaning of many businesses pursuing "digital".
The market positioning of digital printing mainly lies in “on-demand, short-run, and personalized”, including custom printing, variable data printing, and internal printing. The market potential is huge, business opportunities are unlimited, and digital printing is different from traditional printing. Profit growth. For example, short-run books in the publishing industry, on-demand printing of sample books; personalized letters from insurance, finance, securities, commerce, utilities, etc.; as well as personalized papers, anti-counterfeiting, etc., are very suitable for digital printing equipment applications. . In addition, there are bigger unknown markets waiting for the development of people with lofty ideals. It can be said that the future development of digital printing is quite broad. At present, Fuji Xerox has taken the lead in promoting a variety of personalized printing solutions suitable for China's national conditions, such as PrintShop Mail, VIPP, etc., achieved initial success. This marks that the market for personalized printing is gradually maturing and growing.
However, enterprises must pay attention to a number of issues, such as cost, profitability, customer acceptance, market saturation, etc., and more importantly, choose the software and hardware solutions that are most suitable for their own situation. At this time, the technology and service capabilities of the vendors that provide digital devices are critical. One of the best examples is that Fuji Xerox, the leader in the digital printing industry in the world, is widely used in companies that currently use digital devices and are profitable in China. The more powerful the professional strength of the manufacturer, the more perfect the after-sales service, the more solid the backing of the digital printing of the enterprise; for the enterprise, in the face of this emerging market, no worries, you can let go. In the digital printing market where opportunities and challenges coexist, whoever takes a step ahead of others will have more opportunities in today's information age.