Pursuing the digital printing of the Holy Grail

- Oct 24, 2018-

Pursuing the digital printing of the Holy Grail

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The two advantages of digital printing: operating cost advantage, time cost advantage.


Digital printing is easier to recognize for the short-term operating cost advantage and is one of the attractive features of digital printing. The application of variable data printing is even more irreplaceable. As time passes, the cost of digital printing inks has not decreased, no need to make plates, the price of toner continues to drop, and will eventually be cheaper than the current traditional printing inks. The price of digital printing presses has also been greatly reduced, which has made investors more quickly biased towards digital printing and seized the opportunity to show their talents.


Digital printing profit margin


We generally calculate the profitability of digital printing, which basically refers to the range of cost profit areas, as shown in the yellow part of the figure below.



If the number of prints exceeds this area, compared with traditional printing, it needs to become unprofitable. However, there is still a hidden space that has been ignored by most people. Because time is money, saving time is also profitable. By saving a lot of miscellaneous expenses such as labor and shop renting water and electricity, this is inevitably larger than saving ink. The real profit behind it is therefore far ahead. It is the scope of most investors who ignore the calculation. We call it the time cost advantage, the pink part. If the cost of operation plus time efficiency is taken into account, the advantages of digital printing will be increased by a factor of two.


Please don't forget that the above two advantages will continue to rise with the future development until it is leveled with traditional printing, and then the development goes beyond no one to use traditional printing before horizontally. As of the spring of 2011, the number of advantageous printing sheets for high-speed digital printing has exceeded 100,000 A4 colors. This is a number that was completely unimaginable five years ago. What will happen in five years? Everyone has a heart.

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