Pre-press production font requirements note

- Jun 08, 2018-

Pre-press production font requirements note:

We are a big printing company in Shenzhen China . We offer all book publications, color advertising pictures, hardcover album, packaging box, calendars, all kinds of PVC, product brochures, notes, Children's book, stickers, all kinds of special paper color printing products, game cardand so on.

For more information please visit 

http://www.joyful-printing.com.   ENG only    

http://www.joyful-printing.net 

http://www.joyful-printing.org

email: 860681365@qq.com


1. Usually headings should be sans serif words, such as bold. However, the headline can also use serif words, such as the song will produce a strong decorative. The main body of the text is serif, and it is the most suitable for the song. (Many publicity texts mistakenly use ball-headed characters, which can make people feel struggling and lose patience.)


2. There should be no more than four types of fonts used throughout (unless you want to show people how many fonts you have on your disc). The word size should not exceed 5 kinds. For: headline/subheadline/subheadline/text/graphic, generally 3 types are enough. (Excessive fonts and sizes can create clutter and make people's eyes lose their understanding)


3. The use of several different word sizes should be uniform, the subheadings should use the same size, and the body should use the same size. (Wrong use of the word size is like a typo in a promotional item, which makes people question the quality of the product you advertise.)


4. Text color should not change too much, the text must use black, can not use anti-white characters in the text, in some poor quality paper or printing machine will be printed in a stupid, not comfortable reading. (except for greeting cards of course)


5. The text should not be less than 10 points. There are too many people with presbyopia and nearsightedness. You must let most people read it easily and happily. (If your readers are mostly elderly people, you should pay more attention to them.)


6. In the text, some changes may be added to key sentences and words, such as italics, color words, etc. But don't overdo it. Look at the propaganda products of some famous big companies that meet the above principles and respect the above principles. Your design will increase professionalism.


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