What is the difference between pop-up books and flat books in terms of reading experience? The reporter found in the interview that compared with flat books, pop-up books are more fun and interesting, and the combination of games and reading is invisibly closer, which can arouse children's interest at the beginning of contact reading.
"Pop-up books can bring children the most intuitive reading happiness, can stimulate their interest in reading", in the view of Qiu Tian, senior editor of Jiangsu Children's Publishing House, pop-up books can intuitively express the structure of buildings, animal body structures, etc., so that children are attracted at once, these are ordinary flat books can not do. Qiu Tian also mentioned that pop-up books are very advantageous in cultivating children's hands-on ability, because for young children, the best learning is "learning by doing", and pop-up books perfectly realize this demand. However, Qiu Tian also said that pop-up books also have their own limitations, "children are too young, may read pop-up books will only tear books, can not learn any knowledge, now a book is basically about 100 yuan, for the average family is still quite distressed, then if the child is a little older, a set of books may quickly play very slippery, in a few days lost interest, so the current pop-up book is still only suitable for a specific age group."
However, the reporter also learned that although pop-up books are mainly for children from the perspective of audience groups, with the combination of pop-up books with well-known IP and traditional classic culture, they have gradually attracted the attention of more adults. According to public information, in October last year, the Chinese version of "World of Warcraft" 3D pop-up book was officially launched in China, and once launched, it became the focus of the fan base, and many fans made unboxing videos to achieve a high number of views. In addition, themes such as "Harry Potter" and "Game of Thrones" are also popular in pop-up books. Industry insiders said that the combination of pop-up books and well-known IPs is still a derivative layout of relevant IPs based on the needs of fans to a greater extent, which further keeps IP active while indeed allowing a wider range of audiences to discover and pay attention to paper books. This actually puts forward the development idea for the publisher of pop-up books, that is, it is not necessary to focus only on children, as long as the right theme can be found and the fine design of pop-up books has always been maintained, pop-up books can also expand a larger market space.
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