With the attention of parents to children's reading and the prosperity of children's cultural industry, pop-up books have gradually become one of the popular products in the children's reading market. This article will conduct research and summary report on the current children's pop-up book market.
First, the overall size of the pop-up book market
At present, the global pop-up book market is gradually growing. According to incomplete statistics, the global pop-up book market is growing at a compound annual growth rate of about 8%, and the global market size is expected to reach $4.5 billion in 2018. At the same time, major children's book publishing houses around the world are increasing the promotion of pop-up book products and further expanding the application scope of pop-up books.
The scale of China's children's pop-up book market is also gradually expanding, but there is still a big gap compared with the market size of developed countries. According to relevant data, the current annual sales volume of China's pop-up book market is about 20 million copies, and the market share is low. However, with the further development of the children's cultural industry, the market scale will continue to expand in the future.
Second, the audience of children's pop-up books
The audience of children's pop-up books is mainly children aged 3-12, but they are also sought after by some adults and collectors. The target audience of children's pop-up books is mainly children, but this does not mean that all pop-up books are suitable for children, some pop-up books are not suitable for children because of the complexity of materials and themes, and need adult guidance and companionship.
Third, the sales channels of the pop-up book market
At present, the sales channels of children's pop-up books mainly include libraries, offline physical bookstores, online e-commerce platforms, etc. Among them, online channels have gradually become one of the main channels for selling children's pop-up books, especially under the general trend of online reading and sales of children's books.
At the same time, with the continuous improvement of family education and family reading environment, as well as the further development of children's cultural industry, the offline physical bookstore market will continue to grow. Moreover, some professional bookstores will also expand their market share through specific marketing strategies.
Fourth, the factors affecting the sales of children's pop-up books
Page 3
1. Quality: The material, process and design of children's pop-up books will affect consumers' purchase decisions.
2. Content: The content of children's pop-up books needs to be able to meet children's reading needs, and also have an educational and inspiring effect, which is an important factor to attract consumers.
3. Price: Price is also one of the important factors affecting consumers' purchase decisions. Moreover, due to the large number of children's pop-up books with uneven quality and content in the domestic market, the prices are uneven.
4. Promotion: Promotion activities are also one of the important factors affecting the sales of children's pop-up books. Some children's pop-up book sellers hit the market by giving small gifts and holding sales events to attract more consumers.
email: info@joyful-printing.net 860681365@qq.com Whatsapp: +86 13632944480
Mobile: +86-13632944480 We chat: anti-commonadv
For more information please visit http://www.joyful-printing.net