Is digital printing really promising?
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Talking about the development of the printing industry, many people think that although traditional printing has begun to decline, digital printing will replace traditional printing as the backbone of the printing industry. For the prospect of digital printing, the industry is generally optimistic.
However, as the friend said at the beginning, if the market skips printing and enters the electronic age directly, how big is the use of digital printing? Although the terms "personalized market" and "variable data" are very good. It is also tempting to bring people imagination, but it is more like the speculation concept and storytelling in the Chinese stock market. The actual market capacity is so large that people can only stay at the level of prediction and imagination, without the necessary data. And scientific analysis support.
Unlike traditional printing equipment, the current digital printing manufacturing technology, including the manufacturing technology of consumable materials, is in the hands of a few companies. Now, on the one hand, printing companies have been complaining about the high cost of digital printing. On the other hand, manufacturers are tirelessly instilling in the printing industry the concept that the cost of digital printing is high because of the manufacturing cost of consumables. It is high in itself. Don't expect the price of digital printing to come down. You should try your best to save money from the pockets of consumers. In fact, in the end, this is the manufacturing company in order to ensure that their interests are in the flicker. Let's look at an example of the home printing field. When the home inkjet printer just entered China, the printer manufacturer also promoted the use of the original ink, otherwise it would damage the printer. However, a few years later, after domestic enterprises gradually mastered the manufacturing technology of ink, foreign companies began to use litigation to limit the development of Chinese enterprises. The most fundamental problem of this is not technology, but interest.