Internet cloud printing opens a new situation in the printing industry
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Following the active expansion of the network survival model by the graphic and fast printing industry, the traditional printing industry has also begun to actively explore the path of developing Internet resources. The early printing field was only the digital fast printing industry exploring the road of online custom printing. Now with the development of the concept of “cloud computing” and the maturity of mobile internet devices, the printing industry has expanded its business with the Internet platform to become a new exploration for the development of the printing industry. At the same time, the training of new talents in the printing industry is heating up. An emerging concept will always lead to the development of a new market.
Under the impact of the Internet, the printing industry is often plagued by failure to respond in time, but in recent years, e-readers, smart phones, tablet computers, cloud computing, and the unsuccessful digital progress have spurred the printing industry. Embracing the numbers, from the GRAPGEXPO show in Chicago in mid-September, can be seen. In addition to demonstrating the technology of publishing and printing, the venue has increased the weight of the software, because only software can integrate technology to operate the process and make the recession start again. Among them, mobile-to-print and cloud resources are the most striking.
Traditional printing requires the buyer and the seller to discuss face-to-face. After the trial printing is satisfactory, it can be officially printed, which is time-consuming and labor-intensive. With the network and the progress of printing technology, more and more people are connected through the network, and the manuscripts are transmitted to the printing house for printing. They don’t have to go back to the office to open the computer and work on the road, so there is a call for action printing. Change the Web to Mobile. Like Pageflex, it displays its PagePopApp at the venue and moves Web-to-Print to the iPad.
How big is the need for cloud printing? Look at the US data. Printing is the third largest manufacturing industry in the United States, with one million manpower and an annual output value of $160 billion. In recent years, 4% of production has turned to the Internet, but printing still accounts for 40% of advertising revenue. There are more than 30,000 printing companies in the country, of which 80% have fewer than 20 employees. Because the numbers are not the expertise of the printing industry, it is almost impossible to use digital or e-commerce operations. This situation has been going on for many years. Places outside the United States may vary from place to place, but I am afraid they are almost the same.
This raises another topic, which is the education of Graphic Arts. In the cry of printing, the related departments in the school have become unpopular. Now it seems that printing can still live for a while, but it faces serious manpower shortages, especially the manpower that combines digital and printing. Therefore, everyone proposed to start from the school and let students have an interest in printing art in a broad sense. This is a long-term plan, and it is not easy to solve this fundamental problem. Only by the wisdom of scholars and experts.