Industry look at the in-mold label
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The trend of label products is inseparable from the development trend of packaging, and the development trend of packaging is the driving force for label development. Since paper labels cannot meet the decorative needs of containers such as plastic bottles, film labels will grow rapidly in the past 10 years; in the world, the application of packaging containers such as glass containers and cans is decreasing, and the application of plastic containers is Increase, this trend will lead to the redistribution of market share of various label products:
Paper labels used on bottles and cans will gradually decrease;
In-mold labels will grow moderately;
The use of lightweight glass bottles continues to increase the amount of shrink film sleeve labels;
The amount of plastic labels for PET bottles will increase rapidly;
The added value and applicability of glass and plastic container stickers will be further expanded;
The rapid increase in printing equipment for variable information will drive the development of variable information labels;
RFID (Radio Frequency Identification) tags will grow at a rate of 10%-12% per year.
China, Latin America, and Europe (East) label markets are the fastest growing, and self-adhesive labels are the dominant products in these regions; film labels and in-mold labels, cut and stacked labels (postandstack) printed on rotary presses will also increasing steadily.
The development of in-mold labels has revolutionized the form of traditional packaging. After years of popularity in Europe and the United States, after two or three years in the Chinese market, in-mold labels are gradually attracting more and more attention from insiders and end users. From the label material suppliers, printing and processing companies and end users, there are different opinions on the development of in-mold labels. Then let us listen to the voices from the company and examine the current status of the in-mold label market.
1. In-mold labels will be used in the packaging of food and daily chemicals. In-mold labeling is a new packaging process that has the advantage of being molded at one time, saving production space and time, and simplifying the process. In-mold labels can also provide some personalized services, such as hot stamping, to make labels more refined.
The in-mold label has environmental protection, anti-counterfeiting, decorative, and popular cost lower than ordinary labels, suitable for mass production; in addition, in-mold label printing does not have too high requirements for the technical equipment of the printing factory, using general flexo printing, convex Printing, offset printing, silk screen printing, etc. can be completed, but the electrostatic treatment effect is good. The use of good in-mold labels not only requires good materials, but also requires the cooperation of printing technology and blow molding and injection molding processes. Because the in-mold label and the package are molded at one time, once the labeling is mistaken, it is discarded with the bottle, so there is a high process requirement for the labeling. Whether the exhaust of the label is unobstructed during molding and whether the mold is properly matched will affect the scrap rate; in addition, different materials have different requirements for the process. YUPO in-mold label material has no surface coating, smooth surface and low solvent content. In order to achieve high printing accuracy, brightness and color saturation, ink printing with high adhesion is required. However, the current in-mold labeling process is not very mature, and there are problems such as the mismatch between the ink and the label material surface, the static of the material, and the printing environment not meeting the requirements.
2. We learned a lot about the in-mold label from the plastic synthetic paper industry, and further refined the function of the in-mold label through media such as magazines.
At present, the end users of in-mold labels are concentrated in the lubricants, cosmetics, daily chemicals and pharmaceutical industries. The environmental protection of in-mold labels is the reason for many manufacturers, because the in-mold labels are integrated with the bottle body and the chemical composition is the same. In addition, the anti-counterfeiting property of the in-mold label is also an important reason for the investment of the manufacturer. The cost of the label mold is relatively high (a set of molds is several hundred thousand yuan), which invisibly increases the difficulty of counterfeiting, so domestic Many customers choose it for added anti-counterfeiting features.
Due to the pressure of the price of the in-mold label, some small and medium-sized enterprises with small reserves and few orders are afraid to introduce in-mold labeling equipment, and the in-mold label does not have much temptation for them. But if the company has enough orders, the cost of the in-mold label is comparable to that of the sticker. If the batch size is more than 20,000 sets, the cost is only 1.7~1.8 times of the self-adhesive label; moreover, the in-mold label products are divided into three grades, and some medium and high-end products are still very marketable.
Before developing the in-mold label, we examined a lot of companies considering that there are not many companies that can provide in-mold label manufacturing technology in China. We have decisively launched localized products. As foreign manufacturers enter the Chinese market one after another, fierce competition will inevitably lead to The re-adjustment of the price of the in-mold label.
In the context of the national economy developing at a rate of 7%, the in-mold label market will be better driven. After a year or two, 70% of the labels in the plastics industry will be transferred to in-mold labels. The self-adhesive label market has developed to this day, but after only a few years, I believe that today's self-adhesive label market is tomorrow's in-mold label market.
3. The in-mold label is different from the self-adhesive label or other paper label. It is a solid adhesive that melts on the back side and is glued to the surface of the plastic bottle body to make the in-mold label integrated with the bottle body. The biggest feature of the in-mold label is that the label and the bottle are on the same surface, and the color graphic on the label is as fresh and natural as the direct printing on the surface of the bottle. In-mold labeling opens up a new dimension in manufacturing design for plastic container manufacturers and other packaging.
For some manufacturers who have been engaged in self-adhesive label printing for many years, the introduction of in-mold label printing is undoubtedly a difficult second venture, which requires a certain amount of energy and funds, so I think the sticker market is not for a long time. There will be too much change, and the large-scale popularization of in-mold labels will take time.
4. We should keep abreast of the needs of our customers and keep abreast of the latest technological trends in the market. We understand the specific technology of in-mold labels through professional websites, magazines, newspapers and other media. When we saw the in-mold labeling machine at the Asia-Pacific International Printing Exhibition in 1998 and considered more and more customers' demand for in-mold labels, we firmly introduced in-mold labeling molds and labeling machines. Decided to invest in the in-mold label market.
The price factor is currently the main factor restricting the development of in-mold labels. In-mold labels are suitable for large-volume, mature production scale products. Only when a certain amount is reached, the cost can be moderately reduced. This is the reason why manufacturers are hesitant. In addition, compared with the traditional label, the in-mold label can not be large in volume, and the curvature of the bottle should be large to ensure the stability of the label in the mold.
Although the in-mold label does not require the addition of labeling equipment or workers, the printing process of the in-mold label is complicated, and special die-cutting equipment is required, which slows down the investment speed of the printer to some extent.
5. Because the company is located in the cold Changchun, the past self-adhesive labels will always fall off or stick in the winter, and the in-mold label is directly in the plastic labeling process. The container is synthesized and is not easy to cause the above problems, so we chose the in-mold label.
The novel and beautiful appearance is a major feature of the in-mold label. Since the label is integrated with the bottle body, it deforms with the deformation of the bottle body, and is less prone to foaming and wrinkling. The substrate of the in-mold label is mostly a film material, which is printed by a solvent-based ink. The color of the label is bright, the stereoscopic effect is strong, and the color effect is superior to the paper material, which can perfectly represent the delicate pattern and the small text. However, for a wide variety of products, insufficient batch size will increase production costs, and inventory problems are also tricky, so there are many drawbacks to in-mold labels.
Now, our new product, “Jiesuo” brand lubricants, is comparable in quality to Great Wall and Kunlun lubricants. It is because we improve the packaging method in time and adopt the in-mold labeling process to further highlight the packaging features and increase the number of packaging. Product competitiveness.
In terms of the development of the lubricant market, the market share of in-mold labels is around 80%, and the outlook is optimistic. With the popularity of in-mold label recognition and the promotion and improvement of in-mold label technology by domestic enterprises, it will certainly be accepted by customers.