In the face of mobile phone reading, how do books and printing companies go?
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China Mobile Mobile Reading Summit was held in Hangzhou on September 23. China Mobile held the signing ceremony for the top ten content partners of mobile phone reading at this forum. These ten partners include the Chinese Writers Publishing Group, Hubei Changjiang Publishing Group, CITIC Publishing House and other traditional publishing houses, as well as Shanda Literature, Chinese Online and other literary websites.
Four companies, including Hanwang and Datang, have become the first custom manufacturers of e-readers, and four companies have developed more mature reader products. It is understood that China Mobile's mobile phone reading base plans to invest 500 million yuan in Zhejiang in 5 years, of which 50 million yuan will be invested in the mobile phone reading base within 2 years.
Mobile phone reading market has great potential
At present, mobile phone reading has become one of the most popular applications for mobile phone users after mobile games and mobile music. Analysys International's latest report, China Mobile Application Market User Survey Report 2009, shows that mobile games and mobile phone reading are the most used mobile phone application services for Internet users and mobile Internet users in the past six months, with usage rates above 50%. According to statistics, more than 85% of mobile Internet users are willing to try mobile phone reading functions, and more than half are willing to pay for reading, especially some popular novels and famous new works. The statistics released by iResearch show that in 2008, China's mobile Internet users used mobile phones to watch mobile phones, ranking 68.3% of the total mobile phone applications, and watching mobile phone novels ranked fifth with 42.4%.
After the massive launch of Japan's 3G business in 2003, its mobile book publishing volume reached more than 2 billion yen. Then the market showed explosive growth, and in 2007 it soared to 40 billion yen.
Four companies, including Hanwang and Datang, have become the first custom manufacturers of e-readers, and four companies have developed more mature reader products. It is understood that China Mobile's mobile phone reading base plans to invest 500 million yuan in Zhejiang in 5 years, of which 50 million yuan will be invested in the mobile phone reading base within 2 years.
Government-driven, communications giants participate in accelerating the arrival of the era of mobile phone reading
It is reported that the State Press and Publication Administration has submitted an application to the relevant departments to promote the digital transformation project of the traditional publishing industry. The project has been submitted to the Ministry of Finance and will be announced soon. It is understood that the total amount of the project is as high as 630 million yuan.
The arrival of the era of mobile phone reading is almost inevitable. All is only a matter of time. The joining of China Mobile will accelerate the arrival of this change. It is reported that China Telecom and China Unicom have similar plans, and the printing and printing business will face a lot of shrinking risks. How to deal with this market change is worthy of thinking in the printing industry, especially book printing companies.