How to erase digital fog to achieve short-run printing
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I have a friend, Lao Li, who runs a printing company. In fact, the business is still ok. Although it can't achieve leap-forward development, but many years of operation is also a firm foothold in the market, and he has always pursued a concept for buying equipment - not alive. When I bought a device, I must buy a device to have a job. For example, he invested in laminating equipment a few years ago. Although he used the same printing machine as other competitors, he got a lot of good high-end print jobs because he could provide the laminating business. Stand out in the market.
From 2013 to the present, Lao Li basically did not invest in new equipment, and his peers did a good job in printing books and periodicals. He suddenly invested in packaging equipment and switched packaging. He also had consulting solutions for digital printing everywhere, whether it was online printing or cloud. Printing, anyway, ready to swim in the ocean of numbers. I asked Lao Li not to worry about missing business opportunities? Lao Li said very humorously: "Don't worry, let the bullets fly for a while."
In fact, Lao Li has been paying attention to the industry trends for the past two years, and has also studied the business models of many new industries. However, in his view, the current market trend is not clear, such as on-demand publishing, small-volume packaging and other markets are still in an unclear incubation period, so he said that it is better to first slap money and see the re-investment.
Recently, Lao Li and I telephoned that we intend to understand the next semi-automated post-press equipment, such as the hardcover book case. Unlike other people who want to buy high-efficiency, ultra-high-speed equipment, Lao Li is limited to semi-automatic and suitable for short-press finishing. I listened to him with such an introduction and said directly: "You are going to the rhythm of digital printing!" Lao Li quickly interrupted me: "Not digital printing, short version."
Lao Li believes that he runs a "small and beautiful" printing company. Naturally, he does not print those "aircraft carrier"-level enterprises. What kind of printing, what cloud printing, and his cloud cover. Lao Li said: "I later figured it out. I don't care how the market changes. I will analyze it from the problems I encountered." Now he receives more customer orders, less than 2,000 jobs. If the customer does not care whether you are digital printing or traditional printing, I will give you 500 jobs. Do you do it? Just earn a boot fee? "So I made sure that I will do all these short-running jobs. No matter how many copies you have to make, I will give you high quality. What digital printing is a short version."
Lao Li’s equipment layout has not been completely completed, and it is impossible to judge the market. However, Lao Li’s analysis gives me a revelation. You said that we are discussing in the industry every day how digital printing can eliminate traditional printing. Do our customers know? Or they don't care at all. The customer will only ask: "Can the 50 books tomorrow be delivered on time?"
So, whether you're using low-efficiency software processes to achieve low-cost short-run printing with co-printing, or printing with the most advanced digital presses, or any other method, printing short-running is indisputable. The truth is. To erase the fog of digitalization, we simply talk about how to implement a short version. Is it better to see the essence through phenomena?