Guangdong Province: Standardization promotes sustainable development of the world's third largest printing base
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Standardization is the driving force for the sustainable development of the printing industry in Guangdong Province
Standardization is an essential element of an industry's core competitiveness, an important part of enhancing the industry's independent innovation capability, an important technical guarantee for regulating the industry's market order, and an important irreplaceable position and role in the development of the industry. The global financial crisis triggered by the US subprime mortgage crisis at the end of last year made the printing industry in Guangdong, especially the packaging and decoration printing industry, encounter unprecedented difficulties. The orders of packaging and decoration printing enterprises generally fell by more than 20-30%. Some printing companies with small scale, chaotic management, backward technical equipment and poor standard implementation cannot continue to maintain and have to withdraw from the market. However, enterprises with large scale, good management, advanced technology and equipment, and strict implementation standards have not only persisted, but also some enterprises. New developments have also been made, and the polarization of the industry has emerged. The crisis urgently needs the Guangdong printing industry to accelerate the standardization of the industry, and it also fulfills the saying "first-class enterprises do standards, second-rate enterprises do brands, third-rate enterprises do marketing". History and practice have repeatedly proved that whoever attaches importance to standardization construction will have the initiative in market competition, and whoever will become the biggest beneficiary.
I. Overview of the development of Guangdong printing industry
Over the past 30 years of reform and opening up, under the guidance of the General Administration of Press and Publication, under the correct leadership of the Guangdong Provincial Party Committee and the Provincial Government, under the policy guidance of Guangdong's construction of a major cultural province and the "Pearl River Delta" international printing base, along with the regional economy The prosperity and development of Guangdong, the printing industry in Guangdong has been leaping forward, and the comprehensive strength of the industry has been in the forefront of the country. It has become the world's third largest printing base and has an important position and role in the national and even the world. It is the economic, political, cultural and An important force in social construction.
According to the data, in 1978 before the reform and opening up, there were less than 1,000 printing enterprises in Guangdong. The total output value of the printing industry was only 1.12 billion yuan. After more than 30 years of development, by the end of 2008, there were 18,883 printing enterprises in the province. About 18% of the national total. It provided 846,685 jobs for the society; the total output value of the printing industry was 137.8 billion yuan, accounting for 1/4 of the same industry in the country, accounting for more than 85% of the total output value of the province's news and publishing industry. Overseas processing and printing has created an output value of more than 42 billion yuan, ranking first in the country. The number of high-, new- and high-end technologies and equipment is the highest in the country. According to "Hong Kong Printing" statistics, the region's ranking in the global printing market has risen from the fourth place in 2005 to the third place in 2006, one of the fastest growing regions in the world, creating ten nationalities. The first miracle.
2, standardization construction has promoted the sustained and rapid development of the printing industry in Guangdong
Standardization is the driving force for the sustainable development of the printing industry in Guangdong Province. The development history of the printing industry in Guangdong is a process of integrating all-round with international standards. It is also a process of attaching great importance to standards, actively adopting standards, and participating in the formulation of standards. The standardization construction of the printing industry in Guangdong is mainly carried out from three levels.
First, at the government level, it is focused on giving play to the guiding role of the government. Establish a standardized working mechanism of “government guidance, market operation, enterprise-oriented, and participation of all parties”. As the competent department of the government, the Guangdong Provincial Press and Publication Bureau attaches great importance to the standardization work of the industry. At various stages of the development of the industry, it highlights different key points and timely introduces policies and measures to promote industry standardization, and actively guides the press and publication bureaus and industries throughout the province. The association provides strong support and services to enterprises and spares no effort to promote the standardization process of the printing industry.
Promote industry access standards to be in line with international standards. In the early 1990s, according to the fact that the “three to one supplement” printing enterprises were blooming everywhere in Guangdong Province, the Provincial Press and Publication Bureau has successively formulated documents and standardized management regulations that are compatible with the Standardization Law. Emphasis is placed on the conditions for access to the printing industry, the introduction of equipment, technological transformation, personnel training, and product quality management. It is forbidden to introduce overseas technology and equipment in the name of attracting investment, prohibiting the introduction of traditional printing industry that pollutes the environment, and improving the access threshold for funds, equipment, venues and personnel when setting up publication printing enterprises. Try to be in line with international standards at the starting point.
Promote process technology and equipment standards in line with international standards. According to the requirements of the development of the printing industry, the Provincial Press and Publication Bureau clearly put forward the strategic goal of building the “Pearl River Delta International Printing Base” in the “Eleventh Five-Year” development plan, and introduced the standards for the adoption of technical equipment for printing enterprises. “Implementing a standard for adopting standards and improving the technical level of an industry” to promote the structural adjustment and industrial upgrading of the printing industry, encourage printing enterprises to carry out information transformation, encourage enterprises to introduce high-end equipment and technology, and encourage enterprises to follow the guidelines of the government. Increase the intensity of technical equipment and printing equipment. Driven by the government's management department, Guangdong Province has the world's most comprehensive range of advanced printing equipment, and the number of high, new and sharp printing equipment has always been at the forefront of the country. As of September 2008, Guangdong has 648 sets of computer-to-plate CTP systems, accounting for the first in the country, and imports of high-end printing equipment accounted for more than 60% of the country. Guangdong Pearl River Delta printing enterprises, with advanced printing technology equipment and comprehensive process technology solutions, have become one of the important bases for China's fine printing. According to statistics, the Pearl River Delta printing industry has nearly 100 Chinese famous brand products, Pearl River Delta printing. The company is already a supplier of products such as the "Bible" of the United States, the textbooks of Jianqiao and Oxford.
Guangzhou, Shenzhen, Dongguan and other relatively developed printing industries have developed the "Standardization Plan for the Implementation of Standardization Strategies". In 2008, Shenzhen Municipality promulgated the “Measures for the Implementation of Standardized Strategic Funds”, which fully subsidized the units, personnel and activities participating in the standardization work. In 2009, the Shenzhen Municipal Press and Publication Bureau formed a research group, which specially formulated the “Shenzhen Printing Industry Standardization Strategy and Countermeasures”, and planned to integrate the printing leading enterprises, local governments, scientific research institutions, institutions and other resources to jointly promote printing standardization. .
Second, at the enterprise level, focus on giving play to the leading role of the enterprise. As the “printing factory in the world”, the printing industry in Guangdong has an annual output value of one-third of the total printing output of the province. The customers are in more than 50 countries and regions in the world, and different customers are on the products. The process technology and quality have different standards and requirements. In order to meet the requirements of customers and better explore the international market, enterprises deeply understand the importance of printing standardization in the process of participating in international competition, have an urgent need for advanced printing standards, and actively and consciously cooperate with the requirements of industry management departments. In line with international industry standards, especially the export-oriented printing companies that undertake international business, most of them have established systems and mechanisms that are compatible with international standards (ISO), and cultivated and created a large number of internationally recognized technologies, operations, and management. Sex talents have provided support for the creation of “Printed in Guangdong” industry brands. Standardization has made the development of the industry taste the sweetness, and it has also increased the printing business volume of overseas printing products in Guangdong by 10 billion yuan in the past three years.
Some key printing enterprises in Guangdong actively participated in the revision of industry standards. China Business, Yachang, Heshan Yatu Shi, Jinjia Group and Shenzhen Xingguang Printing Group and other units actively cooperated with the National Printing Standardization Technical Committee to establish a printing standardization test base, participate in the revision and revision of printing standards, and cultivate standardized talents for national printing standardization. The cause contributes. The National Printing Standardization Technical Committee has successively established the “National Packaging and Printing Standardization Test and Promotion Base”, “National Packaging and Printing Standardization Research and Technology Promotion Base” and “National Commercial Rotary Printing Standardization Test and Promotion Base”.
Third, at the level of industry associations, focus on the role of industry associations. The Provincial Printing and Copying Industry Association actively conducts research activities around the theme of standardization in the printing industry every year, actively stands at the forefront of standardization, and actively participates in the activities of formulating standards, publishing standards, and promoting application standards, with high-tech, standardization, and informationization. Promote the development of the industry. The Shenzhen Printing Industry Association and the Shenzhen Vocational and Technical College jointly submitted their applications to the National Standardization Management Committee, and took the initiative to undertake the secretariat work of the National Printing Standardization Technical Committee's book printing and packaging printing sub-technical committee. At present, the technical committee for the printing of books and periodicals has been completed, and the technical committee for packaging and printing is under construction.
In 2007, the provincial and municipal industry associations cooperated closely with relevant enterprises and actively participated in the “Standards for the Processing of Book Processing Trade”, the “Methods for Checking the Consumption of Color Printing Carton Products Processing Trade” and the “Methods for Checking the Consumption of Children’s Book Processing Trade”. Work out. After two years of hard work, in 2009, the customs single consumption standard of “one standard and two subjects” undertaken by Guangdong Province passed the evaluation of experts. Everyone believes that the formulation of customs single consumption standards for “one standard and two topics” will actively promote The healthy development of books, color printing cartons and children's book processing trade in China.
3, strive to promote the development of standardization work
In order to build the Pearl River Delta International Printing Base, Guangdong must complete the promotion of the Pearl River Delta printing industry and integrate it with the international community in terms of technology, management and talents. All of these foundations cannot be separated from standardization. At present, although Guangdong Province is already a printing province, it has to strengthen its participation in standards formulation, implementation standards, and publicity standards, especially in participating in international standardization activities. The Guangdong Provincial Press and Publication Bureau has always focused on creating conditions for the sustainable development of the printing industry. Promoting printing standardization will be one of our key tasks in the future.
First, we must improve the system and mechanism to further create a good standardization work environment. Focus on establishing a close integration mechanism between R&D and standards development, a standardized operation mechanism that quickly reflects market demand, a strategy outline implementation plan and performance appraisal mechanism, a standard application promotion mechanism actively promoted by industry departments, and a relevant international cooperation and exchange mechanism. A new situation in the standardization work of unified management, relying on all parties, all their duties, and joint efforts.
Second, we must highlight the status of corporate innovation. Formulate relevant policies to promote enterprises to become the main body of standard R&D and innovation activities, and focus on formulating supporting policies such as promoting the integration of standardization with “production, study and research” and industrial technology standards, actively supporting independent innovation technology standards, and encouraging enterprises to increase investment in standardization work. Participate in the implementation of standard revisions at all levels. Through economic, legal, administrative and other means, we will gradually realize the fundamental transformation of standardization work from government promotion to enterprise initiative.
Third, we must focus on strengthening the construction of standardization teams. Improve the standardization and publicity network at all levels, cultivate the awareness of standardization of the public, and form a good atmosphere of learning standards, standards, and standards in the whole society. Cultivate standardized professional talents, cultivate a group of high-level standardization experts, and establish a team of standardized professionals with multiple levels to meet development needs.
Fourth, we must improve the funding guarantee mechanism. Give play to the role of public finance, increase funding support for standardization construction, and support the research, formulation, and implementation of standards through special funds and departmental budgets. Gradually establish government funding, industry, enterprises and other input, and jointly support the funding guarantee mechanism for standardization construction.
Fifth, we must strengthen international cooperation. The printing industry in Guangdong, Hong Kong and Macao can carry out extensive cooperation in printing quality inspection, printing standardization projects, printing high-tech, energy saving and emission reduction, green printing, export trade, etc., mutual promotion and mutual benefit. It is expected that Guangdong printing industry will be in the future. A new round of industrial upgrading will occur in three to five years, and the Greater Pearl River Delta region, including Hong Kong and Macao, will be accelerated to become an international printing base.
This printing standardization development forum brings together the wonderful expositions of international and domestic standardization experts, covering the standardization of organizational structure, standard formulation principles, standard implementation and promotion, standardized production, etc., broadening the thinking and development for us to carry out standardization work. The vision. It is believed that this standardization development forum will deepen the industry's understanding and understanding of standardization and promote the further development of China's printing industry standardization.