From Ke Dao Manroland, the growth of Chinese companies
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When we say goodbye to 2011, looking back at the rapid development of China's printing industry, especially in the field of digital printing and offset printing, there is a force that is constantly pushing the changes and progress of the printing industry. From mergers and acquisitions to bankruptcy and restructuring, from high performance to market value, in 2011, this power is like an irresistible fate, directing a scene of corporate tragicomedy.
Looking at today's printing market, the only constant seems to be change. On the one hand, the field of packaging and printing has maintained a rapid development momentum; on the other hand, newspaper printing and publishing printing have been stagflation or even shrinking. At the same time, the emerging printing business field is constantly emerging, driving the growth of business.
Corresponding to this market change is the huge change in many industry benchmarks. From Ke to Manroland, Kodak has been innovating all his life, and his patents are tens of thousands. It is worth mentioning that Kodak also invented the world's first digital camera. As a well-deserved giant in the field of offset printing, Manroland has always been respected. Synonymous with printing, while providing first-class printing machinery for the industry, its continuous technological innovation is also leading the development of the industry.
However, it is precisely these two "old stores" with a history of 100 years that still face the end of bankruptcy protection and restructuring sales. So who are they losing to?
In my opinion, the only "director" who dominates this tragedy is the market. For Kodak, whether it is because of its bloated enterprise structure, or the road to transformation is far away, and the market changes faster than Kodak’s expectations and preparations. This is enough to make us feel the cruelty of the market and wait for the changes to wait. Judgment, this principle is true for all enterprises, which seems to reflect the fair side of the market.
For Manroland, she never lacked first-class technology and products that were welcomed by the market, but what contributed to Manroland's current situation. In this regard, Mr. Yuan Zhineng, the chairman of Manroland Greater China, said without hesitation: "In the long development of Manroland, some '桎梏' have been accumulated, such as surplus facilities, huge teams, etc., making the company bloated. It is not conducive to the future development. Coupled with the current market economy is not prosperous, whether it is Manroland's rotation business or flat sheet business, there has been a decline."
Whether it is Kodak or Manroland, it is obvious that the sudden changes in the market have triggered the outbreak of “diseases” hidden in the enterprise. When the market is smooth and the economic environment is leaping, the company cannot see its own “disease”.
For many young Chinese companies whose development history has only been for decades, a century-old enterprise such as Manroland and Kodak has always been a model for learning and growth, but through this bankruptcy, should we re-examine us? Goals and the growth model of the company?
A company with a long history of development can have a robust corporate system and a strong R&D mechanism, as well as a well-known brand, but these qualities often make the company too confident and slow and slow in the face of market changes. So for young Chinese companies, when we are busy with brand building and technological innovation, please don't forget whether we are still ahead of market changes. Only by remembering this can we make our company grow forever.