Fine carton rapid prototyping? Nothing is impossible!
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With the development of social diversification, the problem of environmental pollution has become increasingly prominent. As an important industrial pillar of the light industry, the packaging and printing industry is developing from a traditional production mode to a low-carbon, green, environmentally-friendly and energy-saving production model. Therefore, focusing on sustainable development and paying attention to green packaging design and manufacturing is not only the social responsibility of packaging and printing enterprises, but also the design concept pursued by packaging designers. In this article, the author will introduce an innovative technology, namely the rapid prototyping package carton design. The technology adheres to the concept of low-carbon and environmental protection, which not only satisfies the packaging requirements of the products, but also has a good income after the actual application.
Innovative background
In order to fulfill social responsibility and promote the development of green packaging, our company is constantly exploring the road of green packaging design and manufacturing.
Starting from the product packaging design link, in the early stage of design, we must take environmental protection and energy conservation as the starting point. On the basis of ensuring the sales and use of products, we advocate creative packaging and moderate packaging, and reduce the environmental pollution caused by adhesives and plastic products. The amount of materials used; raw materials should be as degradable, recyclable, reusable, and non-polluting materials as possible to reduce environmental pollution and waste of resources.
Starting from the product manufacturing link, we will focus on resource conservation, create economical and economical production processes, reduce waste of production resources, implement low-carbon green production, and reduce secondary pollution to the environment.
In order to better implement green packaging design and manufacturing, in early 2013, our company established new product development teams including business development, product design and development, and engineering manufacturing using existing resources and technologies. In the first battle, it won the Bronze Award of the “China Printing Industry Technology Innovation Award” craft material group sponsored by “Printing Technology” in 2013. The achievement of this honor also laid a good foundation for our company to continue to research the development of environmentally-friendly boutique packaging cartons.
Cosmetic packaging is one of the types of products that our company produces. In the early stage of packaging design, considering the factors affecting the subsequent production, shipment and use of products, it has always been an important topic for cosmetic packaging designers. For the design of cosmetic packaging carton, it is necessary to take into account the brand positioning of the customer's products, the desire of consumers to purchase, but also to consider the burden it may impose on the environment, and avoid the pressure caused by excessive packaging to production and transportation. To this end, our company first applied the “rapid prototyping package carton design” to the cosmetic packaging carton, and won the recognition of customers, which made a good start for the green design and production of other products of our company.
Major innovations
Below, take a well-known brand of cosmetics boutique packaging cartons produced by our company as an example to introduce the main innovations of the carton.
The carton is transported from the design to the production to the customer in the later stage. The various aspects are always around the theme of “low carbon, green and environmental protection”. It is presented in front of the consumer in the form of a heaven and earth cover. The carton is well-formed and simple in appearance. The compact size makes it ideal for placement in this well-known brand of cosmetics.
(1) The carton cover is equipped with a simple, customer-oriented brand positioning and product positioning pattern. The design of the box is also based on the brand logo. It does not add any cumbersome decoration and design, and the overall simplicity is low-key. Very in line with the customer's requirements for the brand, and the surface finishing process is simple and simple, very energy-saving and environmentally friendly.
(2) The box body adopts a structural design similar to a bachelor hat. It is mainly composed of three rectangular gray boards of enamel veneer paper. It is made of environmentally-friendly double-sided adhesive tape. The molded size is 200mm×200mm×95mm. The carton is completely tiled to the customer's place, which solves the thorny problem of large space, small load and high breakage rate when the traditional fine carton is formed and then delivered. When the fine packaging carton is delivered to the customer, the customer only needs to uncover the double-sided tape reserved at the four corners and bond it, which can be assembled, which is the biggest mystery of the carton.
It is worth mentioning that the crepe paper adhesive used in the carton is an environmentally friendly adhesive, which will not pose a safety hazard to the user and will not cause secondary pollution to the environment.
Applied revenue analysis
Compared with the traditional molding method, the application of rapid prototyping mainly has the following two major benefits.
1. Improve productivity
In the production process of the carton, the three components of the box are made of a high-speed husk machine, and the squeegee paper is applied to the ash board, and then the bottom paper is attached. When the carton is transported to the customer, the customer only needs to uncover the four environmentally-friendly double-sided adhesives (as shown in Figure 1), which can easily complete the three-dimensional forming of the packaging carton in seconds and seconds (as shown in Figure 2). ). This design not only avoids the cumbersome process of manual sticker, folding box and molding in the traditional molding process, but also improves the productivity efficiency in the carton manufacturing process and minimizes the labor cost. What's more, the use of the husk machine to form the paper also greatly reduces the chance of defective products caused by the inadvertent bonding of the manual work, dirt and damage.
2. Saving transportation costs
With this design, the volume occupied by one box in the flat state of the carton transport is only 380mm × 200mm × 4mm = 304cm, and the volume occupied by one box after the traditional method is 200mm × 200mm × 95mm = 3800cm3 Is 12.5 times the volume occupied by the tiled state. It can be seen that under the same space transportation capacity, more than 1250% of rapid prototyping packaging cartons can be loaded, which greatly saves transportation cost and space. In addition, it also reduces the problem of automobile exhaust caused by transportation, and does its part to alleviate the current severe haze and air pollution problems in China. This point is the best implementation and embodiment of the quality packaging and low-carbon concept of the boutique packaging carton. It is also the company's continuous improvement, improvement and realization of environmental protection, energy saving and low carbon in the production and subsequent product design and manufacture. Idea and direction.
In short, under the conditions of product protection, convenience and ease of use, and promotion of sales, the green packaging design is making great strides toward environmental protection, low carbon and green, and history is also giving important social responsibilities.
For packaging and printing companies, what they need to do is not blindly follow the trend and follow the trend, but also to meet the needs and tastes of consumers, to meet the needs of customers with excellent product quality, to impress and attract with innovative design inspiration and unlimited creativity. Consumers use low-carbon, green design concepts to make more environmental contributions to the planet we live on. This is what packaging and printing companies should do and must do.