Extracting the added value of color box packaging from the subsequent processing
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In the situation that the world economy is in trouble, in the face of many customers have greatly reduced their budgets, the trend of price cuts is also raging in the market situation. Adding new investment does require courage for the color box packaging factory. However, compared with expensive printing equipment, it is a good strategy for color box packaging companies to stand out from many competitors by investing in downstream processing equipment to help customers make packaging products that attract the attention of their target consumers. After all, people always like to be unconventional. Under the current economic difficulties, increasing the added value of products seems to have become an action that companies have to take.
There are many ways to process the back, such as special graphics by stamping, special parts or special graphics folding, molding, die cutting, overall glazing, partial glazing, thick glazing, drop molding, hot stamping , refraction, rolling, etc., can make printed products from monotonous and flat, color plane display, to a colorful, lustrous, layered, vivid multi-dimensional stereoscopic arts and crafts boutique, for you Customers create extraordinary value and dig out more value-added profits. With these unique post-processing services, companies can better maintain the source of customers and jobs, and in many cases these services can increase the price of customers.
In the process of turning your post-processing business into your profit center, the color box packaging company should let customers know the various processing materials and effects, and let their sales staff learn to sell comprehensive packaging solutions to customers. Rather than a simple printing service. You have to find ways to inspire your customers and expand their imagination, otherwise they will only choose simple glazing and lamination because they don't know there are other solutions that are more suitable for their products. You can show your customers the level of post-processing through the proofs and let them know which effects are achievable. As long as you can get a good work, you will be able to turn your own processing department into a profit center.
The key is to determine your level of competence based on your equipment and your post-processing options. Of course, in order to better develop in the future, you need to start with your existing solutions, and then continue to improve and expand your own processing options based on market demand and customer feedback. To make your business grow and profit, you must always focus on your operational efficiency. Therefore, the purchase of suitable downstream processing equipment is very important, can not be sloppy.