Explore wine labels and printing processes
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A bottle of high-quality wine is like a fine piece of art, and in this respect, the bottle and the wine label play a decisive role. In the field of packaging and printing, the printing process of wine labels has also received much attention. The following is a discussion of the wine label and its printing process.
On the wine label, it usually includes the name of the winery, the name, variety, capacity, alcohol content of the wine, as well as the country of production, the year of production, and the location of the bottle. This information is important to consumers. The pattern on the wine label is mostly the winery logo, especially the aristocratic logo handed down, the royal royal symbol, or the landscape and buildings of the winery. In addition, since the wines produced each year are printed with the year, many drinkers retain the exquisite wine label with the year of production for a slow recollection.
A small wine label covers so much content, so what way to present it beautifully? Modern narrow-format rotary printing technology can be displayed in front of people with high-tech means.
Printing of wine label main body pattern
The main body pattern of the wine label is mainly based on some delicate and simple and elegant patterns. For the processing of these patterns, offset printing is the most suitable printing method because it has good dot reproduction characteristics and fine text and line reproduction ability. In addition, the offset printing process has been developed very well, and the supporting raw and auxiliary materials have also been fully matured and the production cost is low.
Printing of other parts of the wine label
If the text description part is very small text and contains some anti-counterfeiting miniature text and pattern, you can also use offset printing. If you only have normal normal size text and barcodes, and include some color blocks, you can consider flexographic printing.
Wine post-print processing
The wine label gives a noble, steady feeling, so after printing. Some post-processing is also required. For example, at the company's logo or some decorative lines, the effect of gold and silver is increased by cold transfer and hot stamping.
In addition, the wine label is subjected to post-processing such as embossing, die-cutting, stripping, slitting, and rewinding.
When talking about this, some people can't help but ask, such a complicated process must be completed by many equipments and many people. 7 In fact, in today's rapid development of narrow-width rotation technology, the interchangeable platform combination technology has been Nilpeter China Co., Ltd. Ren Zhiwei It is possible to combine complex processes organically. It takes only 3 to 4 workers to operate a machine. This is not a myth. In Australia, where most wine labels are printed in this way. Realized.
The first color group is printed by flexographic printing or screen printing, and is used for bottoming the transparent wine label; the second, third, fourth and fifth color groups are offset printing for printing fine mesh pattern; sixth color The group is screen printing for special effects; the seventh color group is flexographic printing for printing text and color blocks; the ninth color group is cold transfer or hot stamping to achieve gold and silver effect: the tenth color The group is a flexographic printing color set for glazing; the subsequent color set includes embossing, die cutting, stripping, slitting, rewinding, and the like. Due to the platform interchange technology, various printing methods can be switched at will. In terms of process arrangement, it can be adjusted as needed.
In addition, the use of some high-tech technologies on wine labels is also inseparable from the help of modern narrow-format rotary printing technology. For example, the double-layer label is a model of high-tech printing technology. The first layer of the label can be easily removed, so that consumers can collect it or take it to find the same wine from an assortment of wine shops. The second layer details the characteristics of the wine and the winemaker's evaluation of the wine.
The brand name and production year of the wine are often the most attractive to consumers. If screen printing is used, the stereo effect and bright saturated color can be obtained, which is more likely to attract consumers' attention.