E-commerce platform and supply chain management in the printing industry
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Supply chain management has been in existence for more than 20 years since its inception, and it has helped countless companies improve overall operational efficiency. This management approach analyzes and improves every step from raw material extraction and production to door-to-door or door-to-door service. Overall, its goal is to improve the efficiency of the supply chain and complete a perfect order (such as: when the customer wants, timely give them what they want at the right price, just the right amount), Customers increase “value” and increase efficiency with suppliers. At the same time, they also obtain the maximum real operating benefits and potential operating benefits at the most economical cost. With the popularization of broadband networks and the gradual improvement of e-commerce platforms Large, complete and related legal environment, the conditions for the implementation of comprehensive supply chain management in the printing industry will gradually mature.
First, Supply chain management and traditional production management system
Comprehensive supply chain management includes order entry and management, finished product demand and supply management, raw material procurement, transportation and warehousing management, product production, process transfer, inventory management, customer service and door-to-door delivery. In all aspects, relying on the network system, it is necessary to monitor every activity in each of these links. In supply chain management, a phrase “from forest to door” is often used to describe the comprehensiveness of its management scope. Or, in this way, supply chain management is the complete integration of every process that the finished product is delivered to the end customer in the most efficient way.
The entire supply chain management system is based on accurate and timely information, with the core of quickly responding to customer needs and market changes, and integrating information feedback → raw material on time → product processing → delivery cycle in the shortest time. of.
Specific to the printing industry, supply chain management needs to monitor and analyze and improve every step from raw material supply, printing and processing, and finished product delivery. This is completely different from our traditional production management system. In traditional management, each department in the printing enterprise regards procurement, production, and delivery as individual work, no communication, and no overall coordinated action mechanism. This kind of management method often leads to the phenomenon that the departments do not communicate with each other, and the problems arise from each other, which will have a greater impact on the operational efficiency of the entire supply chain. Supply chain management is an operation based on real-time information exchange and communication. It is necessary to ensure on-time delivery of raw and auxiliary materials, timely processing and on-time delivery of products, as it can quickly respond to customer requirements and market changes. , so you can reduce the production cycle time as much as possible.
The supply chain management of printing companies is based on the high degree of informationization of the entire industry and related industries. In the absence of this premise, the first thing a printing company must do is to manage the internal supply chain.
Specifically, the benefits of implementing supply chain management in printing companies are:
· Regardless of the size of the company, if supply chain management can be used, it can improve supply management efficiency, reduce supply chain costs, reduce repetitive operations and waste generated thereby;
· Accelerate the cycle of production cycles;
· Reduce the inventory of raw and auxiliary materials and finished products;
· Reduce the overall cost of production;
· Reduce the rate of product waste;
· Improve production efficiency and equipment utilization;
· Improve the management of raw materials and the entire workflow;
· Improve the efficiency of supply chain transportation;
· Increase the value of customers (generally to provide customers with lower prices);
· Improve product qualification rate;
· Enhance customer satisfaction.
Second, the advantages of e-commerce platform in supply chain management
Most people think that selling products or services on the Internet is called e-commerce, but at best it can only be regarded as one of the steps of electronic commerce or electronic transactions. The scope of e-commerce includes infrastructure, networking equipment, software and services. Rather, commercial transactions between companies, between individuals and companies, or between governments and individuals, using information and communication technologies to conduct product development, manufacturing, sales, procurement, and after-sales services in a more efficient manner. Behavior is all about e-commerce.
In the comprehensive supply chain management, e-commerce is an indispensable and extremely important part. It provides enterprises with supply and demand communication channels with customers, suppliers and other related parties, and quickly responds to customers' needs through the network and computers. To provide customers with the products or services they need, in a timely, appropriate, appropriate and affordable price, to create value for companies, customers, suppliers and related parties.
When a comprehensive e-commerce platform is established, more and more convenient services can be provided.
1. The Internet can simplify many of the steps in the supply chain. The printing company can directly connect to the supplier's inventory system to see what is going on and how the order is processed. This eliminates the need for too many order processing departments, which allows suppliers to be more flexible, and the printers and suppliers are connected via a network, and orders can be processed automatically, thus simplifying work steps and reducing the cost of processing orders.
2. Ability to build an interactive system between the business and the customer. In the past, companies and customers usually came to the door, or sent orders or valuations of the printing business by telephone or fax, which slowed down the supply chain. After the comprehensive e-commerce platform is established, the printing company and the customer can use the network to process and transmit the valuation, order business and related information, so that the operational efficiency of the business process has been improved as never before. At the same time, customers often want to know the progress of the business faster, and the printing company can provide customers with services to view the progress status of the business through the network. The supplier reduces the cost of order processing because of the network ordering system, and the required cooperation objects are also reduced accordingly. Even a small company can form a stable cooperative relationship with the supplier through the network.
3. It can scientifically analyze the influence of various types of raw and auxiliary materials on production cost due to factors such as model and price, promote the renewal and transformation of the concept of mining and supply, and minimize the comprehensive cost. For example, paper is usually the largest item in the printing industry's raw and auxiliary materials. Therefore, in the procurement activities, the paper with the lowest price is generally purchased under the premise of ensuring the quality required by the customer. But the printing industry buys paper by weight. If you buy the cheapest paper, the final product cost is not necessarily the lowest, because if the paper consumes more ink or reduces the productivity of the printing press, The actual price of the paper contained in the printed product will be much higher than other papers. If you use the network, you can obtain data from the paper company and the customer's supply chain to understand the paper use situation, the performance on the press, and the consumption situation in the company, through various models, different origins, price of paper, ink, etc. Tests, analysis, and scientific measurement methods can be used to determine the actual cost of paper, which can provide a more reliable basis for paper selection.
4. It is possible to establish a new mode of mining and supply between printing companies and suppliers, and reduce the cost of mining. When this model develops to a certain extent, the traditional mode of printing companies through supplier procurement will gradually be replaced by the direct procurement model between printing companies and a wider range of paper manufacturers. Even some smaller printing companies may pick up paper from dealers at papermakers at a better price. There are some large printing companies in foreign countries that have established a new paper feeding system with paper mills. This mining system first determines the needs of the customer in the printing plant, and then the paper mill produces and supplies it according to the needs of the printing plant. They also reorganized the procurement process, and the orders of the subordinate branches were centralized, rather than independent and individual purchases, thereby further reducing procurement costs.
Of course, it is difficult and extremely cumbersome to implement comprehensive supply chain management, and it needs to have many internal and external conditions. Therefore, no company can manage the entire supply chain by itself. All that can be done is to analyze the parts that are responsible in the supply chain and find out In this sense, it is worthwhile to implement comprehensive supply chain management in the sense that it can add value to its work, customers, suppliers and the entire industry.
Third, what can we do now?
At present, the conditions for most printing companies to implement comprehensive supply chain management are not mature, but it does not mean that we can't make a difference. According to the actual situation of each enterprise, some local integration, such as internal or external conditions, can carry out some small-scale integration and accumulate some experience, so as to do some basic work for the future comprehensive integration.
When implementing comprehensive supply chain management, the following aspects should be noted:
1. Must have the support of the highest management of the enterprise. Supply chain management can't be implemented without the support of the highest management level of the enterprise. The establishment and operation of the entire management system must also be carried out by professionally trained managers.
2. The supply chain starts at the customer end, not from the production or procurement side. All actions taken to add value must first consider the customer and their actual needs.
3. To understand the actual cost. The actual total cost is not just a simple sum of the individual costs. If you spend 1 yuan per 1kg, but if there are problems in terms of specifications, suitability, quality, etc., the cost is not just l yuan. If you buy paper that is too cheap, it may be harmful to the production department. Only the purchasing department can buy paper suitable for the printing machine, and the production department can control the production process and reduce the occurrence of printing failures. There is also a illusion of savings that needs special attention. For example, in order to reduce unit costs, regardless of the actual need for large-volume purchases, it seems to be cheaper on the books, but relatively requires more inventory and storage costs, even due to warehousing, The reasons for the reduction in grade, waste, scrapping, etc. due to reasons such as shelf life, will eventually result in actual costs being higher than procurement costs, failing to achieve the purpose of saving, and even becoming a factor of increasing costs, reducing production efficiency, and affecting scheduled delivery. Therefore, the company's main financial staff should also join the supply chain management team to strengthen the supervision of the overall cost of the entire supply chain.
4. It is necessary to clearly define the scope of the supply chain. In order to improve the process, it is necessary to understand each part and accurately describe the entire supply chain from raw material to finished product delivery; to confirm that the customer side is included in the design and analysis of the supply chain, because the customer is the beginning of the supply chain, It is important to know what your customers need and how they can improve to meet their needs. After defining the supply chain, it takes a while to carefully observe and analyze the strengths and weaknesses of the company itself. If some parts cannot be as good or better than the competitors, then you need to find a partner. Help companies improve this part. Although there are some off-the-shelf methods that can help us define and evaluate the supply chain, we don't have to go too far. It takes little time to analyze the details. When we do the analysis, we must clearly know that this is happening. The value of business operations and the value that can be added to customers.
5. It is necessary to do a good job in education and training for employees and suppliers. When corporate employees and suppliers believe that our company's new proposal will adversely affect them, it will inevitably delay the entire plan. Therefore, it is necessary to assist them in time to understand what is supply chain management and what benefits it can bring to all parties. Major suppliers must also be involved in the training program so that the extension of the supply chain is sufficient to ensure the normal operation of the entire supply chain.
6. To accurately identify the major suppliers. A large number of non-recurring costs are often found in basic suppliers. In this regard, the printing industry can be controlled by: (1) categorizing suppliers; (2) selecting on the basis of classification and appropriately reducing The number of suppliers; (3) strengthen the relationship between the selected suppliers, establish closer strategic relationship partners, and provide them with more favorable, high quality and more services than ever before. However, if we really want to do this, the negotiation and cooperation methods with suppliers will change. Printing companies and suppliers must provide each other with different forms of preferential treatment. Otherwise, no one can benefit from the cooperation between the two parties. For example, printing companies can improve the demand information work provided to suppliers, so that suppliers can understand the needs of printing enterprises earlier and more comprehensively, and prepare them for the number and types of possible material needs in the future. As a result, the supplier participates in the production demand of the printing enterprise, and the printing enterprise participates in the production plan of the material supplier. The mutual value-added cooperation relationship between the two will enable your printing company to get a faster response from the supplier.
7. Supply chain management should be a work of continuous improvement. The promotion of supply chain management must be continuous. If you want to succeed, you should regard it as a daily routine for the company. Don't imagine that it will be effective overnight. Continuous improvement will of course also benefit more sustainably.