Digital signage: a problem that the printing industry cannot see through
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The survey reflects that customers' interest in digital signage is still not high. 56% of companies that have entered the digital signage market or are about to enter said that only 1% to 20% of customers have asked about digital signage related technologies. This shows that the supply of digital signage is not balanced.
I think the biggest challenge for professional graphics companies to successfully enter the digital signage field is how to educate employees about the technology and realize its benefits, opportunities, and shortcomings. The easy-to-use digital signage is gradually being valued and applied. This digital signage has both powerful functions and user needs for platform usability. For example, the interstellar multimedia information distribution system provides users with an open and free version. In the digital signage community, users can use this software to realize the production management of digital signage and obtain a large number of template resources in the platform, which greatly saves the cost of content; the user-friendly setting such as one-click release saves time and management costs. Digital signage is becoming more networked, socialized and more humane, which will effectively promote the expansion of the entire market.
Fifteen years ago, large format inkjet printing technology became popular in this industry, and many companies using this technology found it difficult to sell price concessions, full color, and short-term designs to customers. Although new styles have emerged, customers still use long-term, limited-color styles as a standard. Only when customers change their mindset to accept large-format inkjet printing technology, the pattern sales of this technology will go up. Similarly, if customers change their perception of digital signage and expand their acceptance, the prospects for digital signage are also very good.
The past decade has been an attempt at many industries, including our industry. Due to the cautious attitude and many uncertainties, many professional graphics companies have postponed their plans to enter the digital signage industry, focusing on printing and image formation. However, some retailers, especially some hypermarkets and department stores, have seen the unlimited potential of digital signage, and small companies that have not yet entered the industry have concentrated on two reasons. First, it became overly cautious due to economic instability. Second, he became hesitant because of the old concept. Both of these reasons have led to the delay in the development of the digital signage industry, and the time for digital signage reform has been lengthened.
Digital signage offers many opportunities, but just using it as another way to produce pictures is hard to succeed in this area. A credible solution remains to be developed, lest some people be eager to succeed and fail.
In any case, the digital signage era is about to come.