Digital Asset Management - Data is a raw material

- Nov 15, 2018-

Digital Asset Management - Data is a raw material

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Data stored in data is a raw material used in the printing industry, which is more important than paper and color. The printing industry must go as far as possible with the times.


Digital assets


Is media asset management completely different from other media management? Not also. "Media assets" are digital media data, which is an asset. Prior to the acquisition of these assets, investments have been made and the assets are stored in documents and can be sold. Only the following prerequisites are required to become an asset: documents must be stored in a widely used manner and read quickly when needed.


Managing media property


The media asset management system is similar to the content management system. The content includes different media, such as text, pictures and graphics, while the media asset management system supports different media for reading, management, processing and use. In this connection, the "unclassified media" and the "systematic classification of various media" of recyclable media play an important role. Therefore, the media asset management system has become a content management system by expanding its functions.


The greatly expanded function uses the tools provided by the media asset management system to analyze the data reading and the data itself, such as file size, version and source, so that the readability of the data can be maximized. In addition, the expanded functionality includes tools for managing digital media, including recording hours and incorporating them into the billing process. Therefore, the function of content management to manage media assets is very different from that of media asset management, and the types of media assets managed are not the same.


Convert raw materials into assets


Digital data in a simple data management system is the raw material for media production, and the data management system distributes these materials through various media channels. The potential of simple data management has been widely recognized by the industry, and such data management is also used to automatically update content (to create catalogs). Compared with simple data management, the vast majority of data in the media asset management system is not only the raw material for media production, but the assets presented in the form of value-added goods.


Become an asset through metadata


In addition to the basic data content, when the data contains other data in the form of metadata and permissions, the data becomes an asset. The media logistics system emerged as a result of the integration of system solutions into enterprise asset collection systems such as enterprise data collection, production planning systems and customer relationship marketing systems.


Data loading additional data can be upgraded to valuable assets beyond its basic data content.


For example, data from document management can be made into assets through an integrated enterprise data collection system. The increase in the value of the data is beneficial to management and employees.


Raw materials are converted into assets


For example, the production data such as working hours can be processed simultaneously with the actual documents, or the actual labor cost paid for creating the documents can be calculated. This information is important for achieving high cost transparency. Media asset management turns raw materials into assets.


Company classification


Knowing which companies can benefit from media asset management can help classify different companies in the printing industry. Currently, there are many categories in the industry, such as commercial printers, packaging printers or newspaper printers. In addition, the depth of media and processing varies. The depth of the media shows the variety of content formats that the printing company sells, while paper media is only the most basic content format. Processing depth shows the level of depth of production. A single level of company only concentrates on printing. However, the pre-press and post-press categories offer many opportunities for development. The market has developed a classification method as a guideline to divide the three categories into individual processing depths: printing plants, document managers and media suppliers. Media providers capture data on print processing and additionally compile data on other distribution media such as the Internet. In this way, no specific media data storage is required within the document management database.


Media logistics processing


In the case of media asset management, print processing is just one of several potential distribution channels. Therefore, the fourth classified media asset manager is added to the classification system described above.


If the document has the ability to process data and the media provider has the ability to play media, the media asset manager can assume the role of data optimization. For media asset managers, data is not only a raw material for manufacturing media, but also an independent asset for receiving information other than proprietary content. Although media vendors can manage a variety of data formats, their core functionality is still printing. Media asset managers can add value to their data. They are media logistics experts who manage part of the customer communication process and provide services to customers.

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