Designers should not ignore the pre-press design issues
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There are two types of design, when it is associated with existing works, it becomes an improved design; when it is associated with fantasy and the future, it becomes creative design. Regardless of the former or the latter, design is always inseparable from the accumulation of life, it is the blend of rationality and sensibility. Can not deny that the outstanding design works from the designer has a "good attitude + superior life + calm thinking + absolute confidence + deep culture."
Promoters and salesmen sell products to customers, while designers sell themselves. Your own selling point - inspiration, wisdom, thinking, it is a rare treasure, but also the standard of design and design. It’s a tragic thing to leave a good attitude, at least for the designer. This makes it difficult for him to balance himself all the time. It is difficult to experience life, integrate into life, and it is difficult to refine life and improve life. Life is already chaotic, how can there be a good mood to engage in design, the spark of inspiration will never burst out in the grass. A good life may be a bit absolute, but imagine that in the spacious and bright coffee shop, you can feel the rich flavor of Italian latte coffee; while graffiti on the manuscript paper, stop taking a sip of coffee, through the floor-to-ceiling windows Lazy to sweep the busy crowd; sometimes leaning on the soft sofa, no one will interrupt your thinking, affect you, interfere with you, but the inspiration will quietly approach you. Imagine that you are being squeezed into a four or five square meter office, the staff of a house, the information of a house, the smell of a house and the noise of a house. I am afraid it is difficult to squeeze out fresh inspiration! In my opinion, a good attitude and a superior life are like a pair of twin sisters. I am not advocating the petty bourgeoisie, emphasizing the constraints of objective conditions, and denying the civilian life must have no excellent design works. What I want to say is that "the impact of superior life on designing outstanding works cannot be underestimated."
In fact, in terms of simply using design elements, we are equal to world-class design masters. The same points, lines, faces, bodies, the same color, the same design rules, then why are we not reaching their height? Regardless of the "opportunity" and "culture", "cool, independent thinking" is the key. Urban life is helpless and confusing. If it is a really good designer, it will not be overwhelmed by a "busy" word. He will sneak in, let his heart calm down, keep one's own sky, and think independently. Occasionally self-enclosed one time, doing a "frog at the bottom of the well" is not a bad idea.
The current design is not worth the money. The printing fee includes the design fee, and it is not the mall to promote - buy one get one free! Design is not as good as it used to be, why? The design has no depreciation and the designer has depreciated. There are too many irresponsible designers who are busy with it. I took a picture and arranged a few fonts to complete the design. This is a big joke. A picture plus a few lines of text is a collage, not a typesetting. Don't talk about layout, don't talk about contrast, don't talk about visual process... Just pay attention to fast guns and make money. It doesn't matter whether there is creativity or not. As long as the work is done in a slap in the face, it will be fine in the form of "jumping out". Pay a little attention to the flyers, DMs, brochures we got... A considerable number is this "masterpiece." Design is naturally not worth a dollar. The existence of such a designer is awkward for design and a waste of design elements. When the designer is eager for quick success, greed, and desire to expand, the design itself is not pure and has been out of shape.
Really good designers tend to be very embarrassed, and every time they use an element, they are very cautious. Because using them is reasonable, "Waste is a crime" "Less is more", they will warn you.
The "imitation" in the design can also be understood, because worship and yearning are normal psychology. Influenced by the style of a certain master or certain, the traces in the work are left, which is not the same as plagiarism. Plagiarism is equal to plunder, it is a shameless act, because it steals other people's treasures. Since we have the same design elements as world-class designers, why not use them to express yourself and sell yourself. How important is originality for the designer, it can make the design work vital, not assimilated, not repeating the same, not arty, original.
Designers must be confident, convinced of their personal beliefs, experience, vision and taste, advocating personalization, not individuality and personality. Of course, there must be reasons for persistence. If it is purely for the sake of the public, it is a big mistake. The designer is not a knocker, it attracts the jugglers.
The emergence of digital technology has an epoch-making significance. Traditional paper, pens, and compasses have been replaced by keyboards and mice. Complex computing and precise drawing can be done by computers, but at the same time, the digital age is catastrophic for inspiration. Meaning, any stupid idea can be handled very professionally, very fancy. On the one hand, assisting designers to complete wonderful ideas, on the one hand, they are swallowing their thoughts and making them idle. Good designers cannot rely entirely on digital technology. Technically re-excellent, at best, only a producer, skilled worker. I must always remind myself that "I am a good designer, perfecting ideas is far more important than updating." Understand the throttling advantage, about 80% of the things other people do better than you, don't let too much The technical problems are bothering us and blocking design thinking.
Comparing culture and design to the relationship between "roots and plants" is also a metaphor for the relationship between "foundation and high-rise". In short, it is to explain the degree of closeness. Usually excellent design works have a simple external form and deep cultural connotations. The layman may judge the pros and cons of a piece of "good-looking, unsightly", and the insider will fade away all the beautiful coats and explore the essence. The outerwear can be changed, but can the constituent elements be replaced? The relationship between elements and culture? Why do designers use these elements instead of those? I changed my design for this topic, how would I consider it? How to choose elements? These seemingly simple thoughts are easily overlooked by designers who are stunned by the form.
I emphasize that designers should understand the history of design and art.
People are used to asking why, when you start watching a series of dramas in the middle, you will naturally ask: "What did the first few episodes broadcast?" It is important for designers to learn more about "source culture" because we accept too many designs. Source branching." When you know the source culture, you can open the other and create a branch. Moreover, creating discoveries is not out of thin air. Knowing the source culture more can help you to take less detours, less dead end, step on the shoulders of predecessors and climb to the heights. Why not? Some people say that I completely do not accept the predecessors' certain styles, certain styles, and take their own path. As everyone knows, you are now leaving all the way to go, the predecessors may have walked a century ago, and this road is recognized by history as impracticable. It wastes energy and wastes time, which is not worth the candle. "Understanding Datong, you can walk alone."
Of course, the advantages of multi-source culture are not only limited to this, it is to communicate with the masters' ideas and to think about problems with the master's mind. Instead of learning to think like they, they learn how to think.
I refer to information and source culture collectively as "existing materials." The relationship between the designer and these "existing materials" is quite subtle - if you leave, you know clearly. It is necessary to pay attention to its dynamics at all times, pay attention to it, learn it, and completely abandon it at a certain moment, forgetting about it, and never smashing it. This kind of moment is when the designer is working on a certain topic and completing a certain set of plans. At this time, it is necessary to put aside all the "existing materials", as mentioned above, "keep one's own sky, think independently. Occasionally put yourself Closed up and do a 'Frog at the bottom of the well'. At this time, the reading and inspiration can only lead to the inspiration. Because the usual concern has already been decomposed, integrated and reorganized in the brain, it has become a subconscious mind, and it is a rare treasure. Once designed, they will be continually motivated, and they will become a valuable asset for the designers themselves.