Dealing with the tide of closure: the survival of printing companies is not as good as the rainy day
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After entering the second half of 2011, the phenomenon of the closure of small and medium-sized enterprises has appeared in many places in China. On June 10, 2011, the annual verification work of printing enterprises in Beijing has ended. According to the requirements of the General Administration of Press and Publications on the Notice of Carrying out the Annual Inspection of Printing Enterprises in 2011 (New Letter [2010] No. 519), the bureau decided to cancel the 723 (see attachment), etc. of Beijing Pengrun Printing Co., Ltd. The annual printing and printing enterprise's printing management qualifications; Wenzhou SMEs and the representative of the Pearl River Delta in Dongguan, the emergence of "rebounding tide" remarks frequently appear in the newspapers, referring to the current situation of small enterprises is more difficult than the 2008 international financial crisis . The collapse of small and medium-sized enterprises in China, which is dominated by small and medium-sized enterprises, will inevitably affect the overall development. In China, about 100,000 printing companies, 80% of them are small and medium-sized enterprises. Therefore, the development of China's printing industry is not based on large state-owned enterprises, but on the development of these small and medium-sized enterprises.
Small and medium-sized enterprises are struggling, survive in the cracks
Increased costs, making printing companies lower profits
The cost of printing companies is mainly reflected in material costs and labor costs. The material cost is mainly the rise of printing paper. The coated paper for printing has risen from 5,000 yuan per ton to 6800-7000 yuan; the ink price has increased by 6%-8% on average; the price of plate material has risen in the past. 12,000 yuan, now the recycling price of the old board has reached 14,000 yuan, the new board price has increased by 30%; in addition to the site rent, electricity, oil prices, etc. "step in tune" rose.
Labor cost. Workers’ wages are the biggest piece of government for printing companies this year. Since the beginning of 2011, labor has become the biggest headache for printing companies. Especially for small and medium-sized enterprises, machine plus labor is the main production mode of the enterprise. People play an important part in the workflow, and the demand for manpower is the heaviest after printing. However, these positions of continuing manpower, salary and treatment are not high, thus creating people do not want to engage in related work, forcing companies to raise the salary of workers. According to statistics, the salary increase in the printing industry is about 40%. In summary, the cost of printing companies is counted together, and for small and medium-sized enterprises, the pressure is very heavy.
Second, bank credit tightens, small and medium-sized printing companies have difficulty financing
The increase in corporate costs has led to a reduction in corporate liquidity, and financing is an important means for small and medium-sized enterprises to weather the storm. Bank loans are the best means of corporate finance. However, with the appreciation of the renminbi, the increase in bank loan interest has made corporate financing difficult. Bank borrowing costs are much lower, but lending rates to SMEs have also risen by 10% to 30% from last year's benchmark interest rate. Among the small enterprises with financing needs, 50% of small enterprises have borrowed from relatives and friends and private loans, and only 15% of small enterprises financed by banks, and 22% of small enterprises have never obtained loans.
Third, the market is unbalanced and the printing price is low.
In addition to the cost pressures and difficulties in financing channels, the chaos in the printing industry market has also made it difficult for small and medium-sized printing companies to survive. It is mainly reflected in unfair competition, low-price competition and vicious competition, which has led to a decline in printing prices. Since the financial crisis, after the printing industry experienced a haze, printing companies have reduced the printing price to attract business in order to pull more orders, which led to a cycle of disgusting competition in the industry, making the price lower and lower. . There are low-end traditional industrial value chains, weak technological innovation capabilities, extensive production and management, low equipment levels, shortage of professional talents, lack of independent intellectual property rights and brands, and mainly rely on “low cost, low price, low profit” to participate in competition. Digest the rising factors of operating costs, adapt to the realistic requirements of transforming the development mode and adjusting and optimizing the economic structure.
Small and medium-sized printing companies need to plan ahead and deal with the "closing tide"
Although some people think that the current "downturn" is only a single phenomenon, in the face of future cost pressures, the development of small and medium-sized enterprises will be difficult.