Creative packaging "view"
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"Off Guan Yu, on the river's land. My fair lady, a gentleman is good." A few words "National Wind • Zhou Nan • Guan Yu" can make people think of the poetic mood in an instant. This time to share with everyone is a creative packaging that incorporates the elements of the Book of Songs. This packaging was exhibited at the Chengdu Sugar and Wine Association in 2017 and it attracted many viewers. It is composed of 16 small packing boxes arranged horizontally, vertically and horizontally. Each side of the packing box has a unique pattern. When the 16 packings are correctly arranged, they form a new whole.
The first side of the packaging is the first two sentences of the “Guan Xi” mentioned in the previous section. With the traditional calligraphy in the form of a rice character, the first side of each box is printed with only one word, and the rear of the 16 models is collected. As a whole, as shown in Figure 1. "The Book of Songs" is the oldest book of Chinese literature. The short poem "Guan Yu" was greedy and easy to read, regardless of whether men, women or children are familiar, and it is very easy to arouse people's resonance with Chinese literature.
Looking at the second side, at first glance, it is a pile of idle numbers. In fact, it was born out of the traditional game "Nine Palaces." Jiugongge was first called "Luoshu" and now is also called "magic square." In "The Eagle Shooting Heroes", Huang Rong has cracked the Jiugong of the aunt. He verbally reads "Dai Jiu Lu Yi, Zuo Zuo Zuo Qi, No.2, No.4, Shoulder No.86, No.8, and No.5." This is the Jiugongge. A simple arithmetic game, that is, a total of 9 numbers from 1 to 9 and 3 cells in a horizontal and vertical direction. Think about how to make the sum of 3 numbers in each row, column, and two diagonals equal to 15. The side of this section of the package is an advanced version of the Jiugongge. It is a fourth-order magic square. As shown in Figure 2, there are 16 numbers from 1 to 16 with 4 squares in each row, each row, and two rows. The sum of the four numbers on the diagonal is equal to 34. This game not only tests the ability of digital reasoning, but also tests the logic of thinking.
The third side is a pipe puzzle. It means that people can choose different paths for life. Corresponding to different end points, life's starting and ending moves in a small pipe jigsaw puzzle game. At the crossroads of life paths, it is intriguing.
The fourth side is a picture puzzle. The pattern can be any personalized customized photo or painting. People often say that behind each photo there is a unique story. The concept of personalized jigsaw packaging is also a result of this, each small box has its own place, put it right, life will gradually be rich and complete. The puzzle piece is no longer a simple picture. It is an intriguing story, or a joyful or amicable one, bearing the infinite memory of people's memories of life.
The fifth area is the representative pattern of the designated area. The designated area can refer to the place of production, the place of export, or the place of sale, or even the representative pattern of the brand, enterprise, individual, or individual, making the package more “customized” and different from The so-called "Taiwan Version" on the market is appropriate and warm.
The last side is the QR code. The two-dimensional codes distributed on different packing boxes are partially localized. Because of the spacing between the arrangement, the jigsaw two-dimensional codes only have visual effects and the assembled suit itself cannot be scanned. Therefore, one of the packing boxes in the lower right corner area is printed. The entire QR code is scanned for scanning. After scanning the QR code, you can directly jump to the correct puzzle “answer” linked to the package.
Between different puzzles and two-dimensional codes, it is like the riddles and puzzles in the riddles. The questions and answers are all covered in the package, and they are full of completeness.
Let the product packaging fade to display, leaving interesting features
The packaging of products is the main act of market sales in commercial activities. It is necessary to ensure the safety of the products in the transportation, and also play a role in visual communication. It also has a close relationship with the psychological activities of consumers. However, in daily life, at the later stage of product application, after unpacking and taking out the product, the package is usually recycled or abandoned in a trash can. This is a bit regrettable.
We hope there will be a kind of packaging that can realize the visual and functional requirements of the packaged products. At the same time, it can also be used as a small set of educational toys to make the package more meaningful, interesting, fun, and close to the mind and promote people. The interaction between the two will add a touch of color to life, and it will no longer be the cold, recycled paper that has been thrown away.
Many times, the presentation of design ideas does not require too many complicated processes to stack. Therefore, we use 350g/m2 white paperboard as the material for the inner box, present it in simple CMYK colors, and print it with a digital printing press, assisting with the matching outer box and liner, and arranging and assembling the packaging. . The use of digital printing equipment to support the advantages of short-run printing, as well as the simple process and box type, created a series of eye-catching and interesting packaging package. And, in the same design concept, the design of the packaging can extend to unlimited possibilities. The packaging specifications can also be diversified. They are not rigidly adhered to the "fourth-order" and can be "nine-squares," and can also be five or more. The "riddles" on the packaging can also be diversified, either literary or numeracy, or art, or life... all can be packaged material according to actual needs.
With the rapid development of science and technology, the emergence of digital printing technology has provided convenient conditions for the realization of personalized customized packaging. The market economy promotes customers to emphasize their own personalities more and more. It is no longer limited to the mass customization of companies, but individualized customization of small groups or individual consumer groups can also be easily realized. The printed graphics can be targeted at them. Specific consumer objects are constantly changing according to pre-designed content, so that each set of printed packages has different visual effects.
Personalized packaging printing has a great influence and influence on corporate image, product itself, consumers and social effects. Jigsaw packaging is just the tip of the iceberg in the personalized packaging printing process. We look forward to seeing more, more interesting, and more fun personalized packaging works in the market in the future.