Break through the post-press concept and technical constraints to complete the 21st century printing process
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First, the characteristics of the 21st century printing and processing
Computer technology is growing at an incredible rate. People of different races and different ideologies that are difficult to communicate around the world have been closely linked in the form of the Internet. With an operating rate of up to teraflops per second and opto-electronic transmission technology, it is possible to spread the news that is happening all over the world without any time. Unmeasurable information is exploding. It has also been rapidly translated into traditional carriers such as newspapers, magazines, and materials through publishers and information media downloads, and has spread to a wider extent that has not yet entered the Internet or is too late for network information. Let us buy the required version on the street kiosk. In addition to the e-commerce operations, the salesmen can even insert prints of colorful magazines, tabloids, catalogues, and lace privacy and even advertising emails from various titles. But frankly, no matter what kind of information is obtained, we will only be interested in a small part of the political, scientific, economic, sports, and cultural information. The rest are all useless information waste. Although the materials obtained by the same information source were edited and edited by different publishers, the similarities in the final publications were gradually ignored. The fascinating prints that had been scattered all over the street had to be backed up by the paper mills and eventually recovered by the paper mills. In contrast, the vast amount of knowledge that people desperately need is lost due to the length of the publishing process. In order to catch up with a business opportunity, the rushed product information is difficult to print due to the lowest cost of large presses. A large number of research documents, declarations, negotiating books, etc., which are related to production technology and quality of life improvement, are limited in quantity, urgent in delivery, and the key to binding. We must know that we should serve different target groups and produce a specific personality for the user. Goods. Establish on-demand printing as the business direction. The new positioning will bring unlimited business opportunities. This new business philosophy will surely form new features.
On-demand printing is a feature of 21st century printing and processing.
Second, the key to achieving on-demand printing is post-press concepts and technological innovation
CTP plate making technology and digital printing machine are the result of computer technology penetration printing industry. Efficient omni-directional scanning technology that instantly converts originals into plates. It also has the advantages of outlet expansion control, consistency of dot density on the whole plate, elimination of human factors caused by manual operations, short printing preparation time, and convenient transmission and storage. The digital press under the control of the same program can work quickly as required. Printing that allows on-demand printing of plates and plates (or plate cylinders) to the substrate is achieved.
The problem lies in the post-press processing that remains the same.
Post-press processing is divided into two parts: print surface finishing and finishing and print sorting.
As a finishing technology for finishing finishing, there are coatings (bright, matte), glazing (whole or partial, bright or matte), die cutting, indentation, and anodized aluminum stamping.
As a molding technology for the classification and binding of printed matter, there are books, magazines, saddle stitching, wireless binding, and fine binding. There are also packaging and box substrate reinforcement (overlay corrugated paper, honeycomb paper, board paper, moisture proof, oil proof). , protection from light, barrier materials) and bonding.
Coating and glazing are the conventional techniques for finishing finishing of the finishing surface. The process is based on random coating of adhesives, instant coating of glazing coatings or glazing. It is easy to produce pollution caused by volatilization of organic solvents during production, and the resulting health damage and sudden fires of production personnel. The products produced often have new quality problems such as incompatibility, color change, and odor migration.
Low-quality flat-booking technology continues to be adopted in underdeveloped countries. The introduced perfect binding equipment is not working properly in these areas. Not only does it cause a lot of investment waste, but the bound books also have problems such as bulk falling, falling pages, and being difficult to read.
Both of these post-printing contents are operated outside the printing production line and are inefficient. The traditional concept and technology of labor-intensive and extensive type form an obstruction embolism in the whole process of printing. In the direction of digitization, the backwardness and gap between the post-press is more obvious.
Breaking through the constraints of post-press concepts and technology, the rapid development of post-printing in accordance with digital printing and market requirements can complete the 21st century printing process. The key to achieving on-demand printing is that post-press technology must be innovative.
Third, post-press technology innovation
Postpress processing is controlled by a computer. Implementation of CIP3 (prepress, printing, postpress processing) integrated industrial standards for pre-press, printing and post-press comprehensive utilization. Uniform standards must be implemented with prepress and print production process systems to be networked into a fully digital production process system. Develop software and interfaces that control the entire production process in a digital way. The database will be connected to a management information system that provides job scheduling, tracking, and work instructions. To ensure that the entire workflow (from color separation to post-press processing) operates in a predictable or dependent manner of quality.
According to the instructions entered before the printing, the surface finishing can be processed at the specified part. The digital laminating process enters a new process of hot pressing compound production without glue application. It is a solid phase glazing green product that can be decomposed and decomposed under new specific conditions. Data-controlled new glazing process such as on-line printing or spraying, and new drying techniques such as electron beam and microwave, make the glazing coating reach a thickness with sufficient strength without any negative influence, and become a liquid film. While further improving the surface state of the paper, the paper is compensated for defects such as tear resistance, water resistance and oil resistance.
The new polymer reactive and biopolymerized binder hot melt adhesives will replace conventional binder materials that are aging and inconvenient to recycle.
Post-press technology innovation is more important in the transformation of ideas. Seeking truth from facts, knowing the facts, people-oriented, and serving the market are the basic ideas of post-press processing. Not only must the substrate, raw materials, equipment, climate, mood and other variables be monitored as conditions to ensure print quality, but more importantly, it must be known to serve different target groups and produce personalized products made by users.
How can I do this? The answer to this question will be to choose binding.
Fourth, what is the choice of binding
Choosing a binding is not a simple combination of quality classifications, but also a binding from traditional layouts. Instead, the objects for different needs are assembled according to the criteria selected in advance, and new prints with different characteristics and suitable for teaching and localization under the same theme are formed. The separately assembled signatures are essentially the selection combinations corresponding to the market information feedback. Even each product will have a different look. For example, when you order a weekly magazine, you can fill out an issue request form, where you can choose different topics. Your information will be entered into the database by the manager, reprogrammed and printed as you wish. The choice of binding has broken through the administrative division mode of publishing, printing and distribution. It is a virtual or reorganization of the survival chain that provides services to the market. The choice of binding is essentially a unique allocation and supply of effective resources to specific needs. It is the start of the operation of the knowledge economy in the printing industry.
Another role of choosing to bind in the information age of economic globalization is to provide readers with free magazines. According to the readers of a certain target group, another content is added to the magazine. Those who are interested in football will get magazines for football content, those who are interested in cars will get magazines for car content, and so on. In this way, it is possible to produce a specific product for the target group. It is not only the expansion of circulation, but also the mutual affection and trust of mutual communication, which is more conducive to the development of civilization and the progress of society.
Five. What are the possible criteria for finding different target groups?
Our experience is to conduct serious research through the following channels:
Social/demographic statistics;
Geography, history knowledge;
Economic performance;
Recent and medium-term development plans;
Basic situation and side analysis of users;
Reader's interest;
Customer basic situation database;
Shopping analysis;
Trends in market research, etc.
The above possible data resources are the basis for determining different target groups.
What are the advantages of choosing a book for the manufacturer? First of all, it can provide separate design, that is, it has the corresponding production ability for demanding orders. At the same time, there are new features to provide products in a timely manner according to market changes, and the emergency can modify the additional standard skills and the possibility of telescopic production.
The advantage of the publisher is that it can get the latest dynamic feedback of the subscriber through the contact of the printed matter, grasp the position of the topic, and propose a satisfactory new idea by considering the reader's interest separately.
Another advantage for publishers is the direct access to and the exchange of user-derived reference information, which increases advertising prices by adding design criteria and unique personal information advertisements. This is the inevitable return of the aforementioned emotional communication.
Finally, what is the superiority of the product? It means higher product value and more attractiveness, completely different from standard printing. Often personalized in: advertising, binding inserts, ordering programs, free inserts, individual packaging, loose-leaf prints, and more.
How can we enter the world of bindings with the help of Muller Martini? First, there are two saddle stitchers in the range of products that can be selectively produced. The speed of the Optima can reach 13,000 rpm, and the speed of the Tempo can reach 20,000 rpm. Both OPtima and Tempo are controlled by external managers in the CIP3 system solution.
The Optima SB range can be expanded to 24 automatic paper feeders with narrow alignment links, strapping equipment and printing rollers. A storage system disposed on the printing ink roller controls the automatic paper feeding device to match it. Additional features are the print control system, one is the unilateral measurement system SEMKO and the distribution image insert and packaging machine, or the muller Martin, such a downstream device has the possibility of scaling with the size of the opening and the number of sheets.
Moreover, the Optima SB is equipped with a sequential start/stop device as a standard, a vertical automatic paper feed device, a card folding machine automatic paper feed device, a cover folding machine automatic paper feed device, and as an additional card gluing machine. The label of each automatic paper feeder is different. This means that they are all controlled by the choice of binding. The manager can give a signal when the label is fed or not. On the paper feed side, the signal is guarded by the paper suction lever to ensure accurate paper feed for each label.
Six, How to personalize
Zero-inventory printing, digital solutions for one-to-one market printing services, control the entire process of plate making - printing - folding - matching - binding. The printed matter required by the user's order is completed online.
Even if the finished print is received, on the narrow side of the chain, there is the possibility of opening the product and simultaneously writing new products inside and outside the product.
The printed matter that needs to be mailed or delivered can be packaged online (chain) after cutting, and the details in the address table can be printed according to the input data. In addition, there is the possibility of giving information such as address on both sides of the product to ensure accurate delivery to the users.
Seven, automatic preparation system (AMRYS)
Another very interesting feature is the hybrid board of Optima's saddle stitcher, which means a mix of automatic preparation systems and selective binding. AMRYS can significantly reduce the print job preparation time of the saddle stitcher and is a necessary preparation for CIP3.
Optima SB has the possibility of being connected in series. The tandem machine is a connecting device for two saddle stitchers. If the smaller part in the user's order is printed with 80~90% of the need to run on two machines, or a large part with a large number of signatures per week, then they will choose the above method. Connecting two machines together as a single machine saves space, reduces operator and reduces consumption.
Eight, a summary of the successful conditions
The 21st century is an era in which science and technology are developing more rapidly, information is more diverse, and the new economy is constantly exploding. The cross-enterprise digital workflow and cross-media publishing technology combined with Internet technology enable the printing industry to have the technical support for the overall development of the market economy and special needs. Commercial printing became the theme. More orders promote the prosperity and further development of the printing industry. Thanks to the improvement of the technological content of production equipment, it is also inseparable from the highly intimate relationship with the users and the business philosophy of on-demand binding.
You can do it well! ! The latest production method today is your success tomorrow.