Application of digital technology to innovate trademark printing
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In recent years, with the popularity of label (trademark) applications, label printing technology and related equipment have received increasing attention from the industry, occupying an extremely important position in the printing industry, and gradually become an independent printing method, but the traditional letterpress Printing, flexo printing, offset printing and other printing methods have been difficult to meet a variety of individual needs of customers, expensive plate-making fees have become atypical damage to traditional printing methods; at the same time, due to the low threshold of traditional printing technology, the industry Intense competition and disorderly vicious competition seriously hinder the healthy development of the label printing industry. However, the continuous innovation and application of digital printing technology has enabled variable data printing and on-demand printing. The traditional 11 printing links have been streamlined into three, achieving the most ideal process for the pre-electronic printing system--printing-printing, and the hardship of the plate-making fee has been solved, bringing a new development to the label printing industry and becoming the future. Trends in the printing industry.
Zhuhai Qicai Trademark Printing Co., Ltd. is a large-scale professional trademark printing enterprise in the Pearl River Delta. It has been engaged in the packaging printing industry for many years. Its main business scope includes self-adhesive, color tag, computer bar code and packaging paper printing. Qi Cai, which has a keen market insight, accurately judges that digital printing technology will become the inevitable development of the label printing industry in the future with its high-quality and timely printing service in the era of zero inventory supply chain and unique packaging becoming an important source of profit. trend.
To this end, Qi Cai Company was the first to introduce HP Indi. The sopressws4050 digital printing machine is used in the digital printing business of label production. It solves the existing business bottleneck on the basis of cost saving, greatly consolidates the status of the industry and opens up its own blue ocean.
Break through the bottleneck, business breakout
Before the introduction of HPIndigopressws4050, like most label printing companies, Qiqi company also faced some business problems that could not be broken out: most of the company's business is short to medium-cycle tasks, the printing volume is tight, and the previous proofing work is every time. It has become a big problem. In addition, customers often request to print some promotional packaging from time to time. As a result, the plate-making printing cycle left to the printing factory is getting shorter and shorter, and the profit margin is naturally smaller and smaller. These problems have become virtually invisible. The bottleneck in the business development of Qi Cai. How to enable the company's business capabilities to meet customer needs, enhance the competitiveness of enterprises, stand out in the competitive printing industry, and become a problem in front of the company.
And HPIndigopressws4050 proofing to complete the framed solution, helping Qi Cai grow into a reliable one-stop printing provider, becoming an indispensable one-stop partner for customers. HPIndigo helped Qi Cai eliminate the expenditure of film, printing plate or chemical products, and streamlined the printing process into a three-step process of electronic printing system + printing + print, helping Qi Cai to solve the problem of pre-sampling and reducing unnecessary waste. It saves a lot of manpower, material resources and time, and greatly increases the profit margin. Today, the Qi Cai company no longer has to worry about the proofing before signing the contract.
The length of the printing cycle is another advantage for printing companies to win customers, especially for companies with a short to medium-term printing business. The shorter the period, the higher the profit. HPIndigo can produce more than 200 high-quality different label printing jobs in 8 hours, with up to 600,000 different industrial labels. More than g000 different jobs can be completed each month, and the considerable amount of work makes short to medium cycle printing a profit source rather than a problem, which makes it more time to pick up more long-cycle business. In addition, in addition to printing traditional labels, HPIndigopressws4050 can also print business cards, product promotional materials, reports/forms, etc. The rich printing variety meets the diversified printing needs of customers, and also brings more profit growth to Qi Cai. Space. ,
Professional quality, value-added services, win customers
As a concentrated display of corporate image and connotation, the label usually uses a variety of vivid colors, unique graphics and symbols. In the new era of product marketing, the quality of label printing is naturally the primary standard for customers to choose printing companies. Qicai Company must stand out in the fierce market competition and must do its homework. In recent years, with the popularity of label (trademark) applications, label printing technology and related equipment have received increasing attention from the industry, occupying an extremely important position in the printing industry, and gradually become an independent printing method, but the traditional letterpress Printing, flexo printing, offset printing and other printing methods have been difficult to meet a variety of individual needs of customers, expensive plate-making fees have become atypical damage to traditional printing methods; at the same time, due to the low threshold of traditional printing technology, the industry Intense competition and disorderly vicious competition seriously hinder the healthy development of the label printing industry. However, the continuous innovation and application of digital printing technology has enabled variable data printing and on-demand printing. The traditional 11 printing links have been streamlined into three, achieving the most ideal process for the pre-electronic printing system--printing-printing, and the hardship of the plate-making fee has been solved, bringing a new development to the label printing industry and becoming the future. Trends in the printing industry.
Zhuhai Qicai Trademark Printing Co., Ltd. is a large-scale professional trademark printing enterprise in the Pearl River Delta. It has been engaged in the packaging printing industry for many years. Its main business scope includes self-adhesive, color tag, computer bar code and packaging paper printing. Qi Cai, which has a keen market insight, accurately judges that digital printing technology will become the inevitable development of the label printing industry in the future with its high-quality and timely printing service in the era of zero inventory supply chain and unique packaging becoming an important source of profit. trend.
To this end, Qi Cai Company was the first to introduce HP Indi. The sopressws4050 digital printing machine is used in the digital printing business of label production. It solves the existing business bottleneck on the basis of cost saving, greatly consolidates the status of the industry and opens up its own blue ocean.
Break through the bottleneck, business breakout
Before the introduction of HPIndigopressws4050, like most label printing companies, Qiqi company also faced some business problems that could not be broken out: most of the company's business is short to medium-cycle tasks, the printing volume is tight, and the previous proofing work is every time. It has become a big problem. In addition, customers often request to print some promotional packaging from time to time. As a result, the plate-making printing cycle left to the printing factory is getting shorter and shorter, and the profit margin is naturally smaller and smaller. These problems have become virtually invisible. The bottleneck in the business development of Qi Cai. How to enable the company's business capabilities to meet customer needs, enhance the competitiveness of enterprises, stand out in the competitive printing industry, and become a problem in front of the company.
And HPIndigopressws4050 proofing to complete the framed solution, helping Qi Cai grow into a reliable one-stop printing provider, becoming an indispensable one-stop partner for customers. HPIndigo helped Qi Cai eliminate the expenditure of film, printing plate or chemical products, and streamlined the printing process into a three-step process of electronic printing system + printing + print, helping Qi Cai to solve the problem of pre-sampling and reducing unnecessary waste. It saves a lot of manpower, material resources and time, and greatly increases the profit margin. Today, the Qi Cai company no longer has to worry about the proofing before signing the contract.
The length of the printing cycle is another advantage for printing companies to win customers, especially for companies with a short to medium-term printing business. The shorter the period, the higher the profit. HPIndigo can produce more than 200 high-quality different label printing jobs in 8 hours, with up to 600,000 different industrial labels. More than g000 different jobs can be completed each month, and the considerable amount of work makes short to medium cycle printing a profit source rather than a problem, which makes it more time to pick up more long-cycle business. In addition, in addition to printing traditional labels, HPIndigopressws4050 can also print business cards, product promotional materials, reports/forms, etc. The rich printing variety meets the diversified printing needs of customers, and also brings more profit growth to Qi Cai. Space. ,
Professional quality, value-added services, win customers
As a concentrated display of corporate image and connotation, the label usually uses a variety of vivid colors, unique graphics and symbols. In the new era of product marketing, the quality of label printing is naturally the primary standard for customers to choose printing companies. Qicai Company must stand out in the fierce market competition and must do its homework.