Application and development of first-line anti-counterfeiting and second-line anti-counterfeiting packaging technology
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Anti-counterfeiting packaging technology is diverse, and many anti-counterfeiting packaging technologies need further exploration and research. The application and development of first-line anti-counterfeiting and second-line anti-counterfeiting packaging technology are analyzed.
First, the concept of its characteristics
1. First-line anti-counterfeiting packaging
The first-line anti-counterfeiting package means that ordinary consumers (users) can recognize the authenticity, without special technical equipment, and can judge whether it is a real packaging technology by simple method or visual inspection.
The first-line anti-counterfeiting packaging has the following major features: 1 The first-line anti-counterfeiting packaging has wide applicability and convenient identification. Because it relies on the naked eye or simple method to identify the authenticity and determine the true and false, it is a popular anti-counterfeiting package. Since no special instruments and tools are needed for identification, the first-line anti-counterfeiting packaging is a very suitable and easy-to-popular anti-counterfeiting packaging technology. 2 First-line anti-counterfeiting packaging is easy for consumers to accept and easy to promote. Because it does not require any additional conditions and cumbersome means of identification, it can quickly know the authenticity of its products by simply identifying its knowledge and methods. Some of them are touched by the hand and some are observed by the naked eye. Some listen to the ear, some rely on the nose and so on. These are the processes of authenticity recognition through the organs and instinct that the human body has. This is very convenient for users and consumers. Therefore, consumers and users are very happy to accept and promote. It is just like our daily identification of watermarks on the renminbi (typical first-line security), and everyone will accept its identification method. 3 The first-line anti-counterfeiting package is intuitive and has high credibility. Because the first-line anti-counterfeiting packaging mainly relies on the consumer to identify on the spot (on-site) at the time of purchase, and it is directly recognized by itself, no other instruments are needed (the instrument sometimes fails and causes misjudgment), and people are most convinced of their own. (Seeing is believing, being in the air and experiencing it is the confidence instinct of the person). Therefore, the first-line anti-counterfeiting packaging is the most intuitive and most reliable packaging in the packaging of goods.
2. Second-line anti-counterfeiting packaging
The second-line anti-counterfeiting package is a kind of anti-counterfeit packaging that is difficult to identify. It can be identified by means of special instruments and equipment, and can be identified by experts or technicians. These experts or technicians refer to technical supervisors and customs technicians who have been trained and have mastered the mechanism and skills.
The second-line anti-counterfeiting packaging technology is to add special functional materials and information to the packaging through special processing, or to make the packaging structure into a special structure to exhibit the inherent characteristics. The anti-counterfeiting function and characteristics of the second-line anti-counterfeiting package are based on the instrument performance. Therefore, the second-line anti-counterfeiting packaging technology is a non-intuitive, indirect anti-counterfeiting packaging technology.
The second-line anti-counterfeiting package has the following characteristics: 1 is an indirect identification anti-counterfeiting technology. It must be able to identify the authenticity of its products through the relevant specialists and by means of corresponding means. Therefore, the second-line anti-counterfeiting is more complicated and relatively slower than the first-line anti-counterfeiting, and it is difficult for the average consumer to distinguish on the spot. 2 Second-line anti-counterfeiting is more difficult to counterfeit than the first-line anti-counterfeiting technology. In the anti-counterfeiting identification, identification is carried out by means of scientific instruments. Therefore, the identification of second-line anti-counterfeiting packaging has achieved scientific, quantitative and modernization, thus providing a modern means and a reliable scientific basis for the identification of counterfeiting and counterfeiting (using instruments to make scientific indicators or data on its packaging anti-counterfeiting parameters). Eliminate unnecessary disputes in the circulation of the market (reducing mistakes in human identification). 3 Bring work convenience to the market supervision and management department and technical supervision department. The difficult identification method is solved by the device and provides protection for the consumer. The scientific discrimination of equipment and instruments can well eliminate the inaccuracy of judgment caused by people's lack of knowledge (common knowledge of commodity packaging). The relevant management departments can accurately handle the sampling and identification of consumer complaints while obtaining convenience from them, thus establishing the authority of the relevant supervision and management departments. 4 can be used as the verification basis and final guarantee for the first-line anti-counterfeiting. Once the first-line anti-counterfeiting failure (false) can be further verified by the second-line anti-counterfeiting and make a correct conclusion. That is to say, the second-line anti-counterfeiting packaging can be used as a "double insurance" for commodity anti-counterfeiting. The utility of 5 second-line anti-counterfeiting packaging is not as good as the first-line anti-counterfeiting packaging, and the second-line anti-counterfeiting packaging is not suitable for mass consumer identification, and the recognition cost is high.
Second, application skills and analysis
1. Analysis of application skills of first-line anti-counterfeiting packaging
The first-line anti-counterfeiting packaging is the earliest research and the most widely used anti-counterfeiting packaging technology. The first pseudo-packaging technology used is mostly one-line anti-counterfeiting. Some of our common anti-counterfeiting packaging technologies, such as structural anti-counterfeiting packaging and ink anti-counterfeiting packaging, are all first-line anti-counterfeiting packaging. In addition, the printing anti-counterfeiting used by the first people is also a first-line anti-counterfeiting packaging technology.
1.1 printing anti-counterfeiting. The key to anti-counterfeiting of printed anti-counterfeiting packaging is to complicate the printing package through the quality of printing, the difficulty of plate making and printing, the investment size of disposable equipment and the special channels of printing related materials (it is difficult to purchase), and thus make the packaging beautiful. It is difficult for the counterfeiters to succeed, and it is difficult for the imitation packaging to meet the quality requirements of the genuine packaging. In short, printing anti-counterfeiting packaging is to increase the difficulty of printing and styling, material selection, crafts, etc., which is more exquisite than ordinary packaging printing, more complicated patterns, more vivid colors, more distinct and gorgeous color patterns, and Special processes, and general printing equipment is difficult to complete. This kind of printing-proof anti-counterfeit packaging is determined and judged by the naked eye when people buy goods. This kind of anti-counterfeiting packaging has played an active role in the early commercial anti-counterfeiting packaging, but for ordinary consumers who do not have printing expertise, it is difficult to accurately distinguish the authenticity. This kind of anti-counterfeiting packaging technology can only be adopted by enterprises with large quantities and strong capital and technical strength. However, in today's modern commodity economy and the continuous advancement of various technologies, counterfeiters have gradually developed into consortium and cross-regional organized behaviors. The counterfeiting technology is already high. Therefore, it is difficult to print anti-counterfeiting packaging technology. Effective anti-counterfeiting, even if it can be anti-counterfeiting for a period of time, but its anti-counterfeiting period will be shorter and shorter.
1.2 ink anti-counterfeiting. Ink anti-counterfeiting packaging technology is an anti-counterfeiting packaging technology developed after printing anti-counterfeiting packaging. This anti-counterfeiting package prints inks with special properties onto the package, and the user (consumer) can use the simple method (such as illumination, heating, etc.) to identify the authenticity when purchasing the product. It is a relatively advanced first-line anti-counterfeiting packaging technology. It has the characteristics of high imitation difficulty, high cost of product development input, and difficulty in breaking. Many anti-counterfeit packagings are encrypted on the material formula and combined with special processes. Therefore, it is difficult for the counterfeiters to copy them in a short period of time, which is more reliable than the printed anti-counterfeiting packaging. The identification information of ink anti-counterfeiting packaging is reversible and irreversible. Reversible refers to reusable and multiple recognition; irreversible refers to one-time identification, and once it is recognized, its anti-counterfeiting function is destroyed and the anti-counterfeiting effect is lost. There are many types of anti-counterfeiting inks commonly used. For example, optically variable inks, magnetic inks, thermal inks, conductive inks, and the like. Regardless of the type of security ink, it is specially processed in its distribution ratio and manufacturing process. After printing on the package, the consumer can receive special signals according to his instructions, by stimulating his identification part (marks, marks, labels, etc.) by simple means (such as illumination, heating, magnetic contact, etc.). Thereby achieving (judging) anti-counterfeiting purposes.
Ink anti-counterfeiting packaging is the most popular and popular anti-counterfeiting packaging technology. In particular, it is widely used in paper container packaging products, and the identification methods are all described on the package.
1.3 structural anti-counterfeiting. The anti-counterfeiting packaging technology is a kind of anti-counterfeiting packaging which is researched and applied earlier. It is still widely used in modern commodity packaging. With the emergence of various new technologies, the anti-counterfeiting packaging has a new development in structure, thus enabling The structure anti-counterfeiting packaging technology has become a first-line anti-counterfeiting packaging technology with a good development prospect.
The most common structure for structural security packaging is destructive. That is to say, before the use of the product, the packaging tightly protects the inner packaging material through the structure, so that you can not touch and touch the inner packaging material, and only the packaging structure is broken to access the inner packaging physical object.
There are many forms and methods of structural anti-counterfeiting packaging. Diversification of packaging products, diversification of packaging structure, packaging opening and use methods. The variety of packaging materials, etc., make the structure of anti-counterfeiting packaging technology emerge in an endless stream. Many anti-counterfeiting structures are anti-counterfeit by the opening and opening structure of the package. For example, the corrugated box anti-counterfeit packaging that combines the sale of packaging and transportation packaging, after the sealing of the loaded articles, the sealing portion is difficult to open (completely closed type), and the items in the box must be opened and removed only in special boxes (in the box) The one-time opening of the brace (technical ring) or the pull tab made during the plate making process can be obtained by breaking the carton (into two halves). Another example is the disposable bottle cap or stopper of some high-grade white spirits. It is also necessary to pour out the wine after the bottle cap or cork is destroyed. There are also structural anti-counterfeiting packages that combine the structure with other physico-chemical changes to achieve anti-counterfeiting. For example, Japan's Mitsubishi Gas Chemical Company has two structural anti-counterfeiting packaging technologies that integrate the structure and chemical technology. One is to add color-changing technology to the opening of the package. When it is not opened, the opening is green, and once it is opened, it turns red. The other is to add a small packet of ferrous oxide to the inner layer of the opening. Once opened, the package opens to the intrinsic anoxic environment, and the ferrous oxide changes to iron oxide, and the opening changes color. The structural anti-counterfeiting package can be used for rigid containers (packaging) or soft containers, and can be used for both integral packaging and partial packaging such as labeling. Therefore, structural anti-counterfeiting packaging is the most anti-counterfeit packaging that people have studied and applied.
In addition, some coding technology, lithography technology, fully enclosed technology, shrink wrap technology, and bubble packaging technology have all been used in anti-counterfeiting packaging, which are all structural anti-counterfeiting packaging technologies for first-line anti-counterfeiting packaging.