Anti-counterfeiting marketing application of color QR code on packaging
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With the development of the mobile Internet, the smart phone is almost a human hand. It is very easy to scan the QR code, and it also drives the marketing opportunity of the QR code. We can see it everywhere on the flyer, outdoor media and digital media. WeChat two-dimensional code figure, WeChat marketing is also accepted by most enterprises, because the use of WeChat is very large, the combination of anti-counterfeit QR code and WeChat platform has become a new trend of digital anti-counterfeiting. The application of anti-counterfeiting packaging is described below.
The advantage of QR code anti-counterfeiting
We know that common traditional anti-counterfeiting technologies include laser holography, laser marking, special inks, special papers, and electronic code anti-counterfeiting. These technologies have certain anti-counterfeiting effects at the beginning of application, but these are all common technologies that are easy to obtain, and it is easier to fake fakes. Anti-counterfeiting effectiveness is very limited or not at all.
The QR code, which is the entrance to the mobile Internet, shows unique advantages in anti-counterfeiting:
1, convenient to query
Use your mobile phone to accurately query product information anytime, anywhere via the mobile web. At present, it is very easy to identify the QR code on the mobile phone. Scan the code with the WeChat scan, without downloading special software.
2, effective communication
Consumers can check product information and interact with the company in a timely manner to enhance their trust in the brand.
3. Accurate statistics
Accurately count the number and behavior of customers, and obtain information on consumer feedback in real time.
4. Combating fraud
Use a variety of two-dimensional codes with anti-counterfeiting effects, such as the Witness random color two-dimensional code. The anti-counterfeiting technology based on the random color two-dimensional code is a two-dimensional code using random colors, the color of each two-dimensional code is random, and each two-dimensional code is unique. The QR code label printed with random color is attached to the product, and the user only needs to scan the mobile phone to immediately identify the authenticity, and push the product picture and the flood prevention information to the customer. Increased the cost of fraud for counterfeiters and promoted fraud is unprofitable.
5, powder absorption function
As a medium of paper media and internet, QR code is more and more accepted by customers. Through various methods, it promotes the use of the public's curiosity and scans the code to increase fans.
6, brand promotion
The QR code can be used to guide the mobile terminal's customer traffic to the system platform, improve the website's click-through rate, conversion rate, absorb website traffic and translate into expansion and transaction traffic;
7, e-commerce
As a convenient portal for mobile Internet, 2D barcode provides a convenient and efficient user experience for smartphone users, and exerts the information management effect of “read and write” and “what you see” of mobile Internet, greatly expanding in breadth and depth. The industry application space of mobile e-commerce has opened up the e-commerce industry chain of upstream and downstream information carriers, industry applications, operation platforms and mobile terminals.
8, member management
The QR code is both a security code for product identification and a point voucher for member consumption. The system automatically counts its consumption information and creates a member information file.
With the continuous development of market demand, QR codes are constantly changing in the field of anti-counterfeiting. We know that the current two-dimensional code on the market is "QRCode" invented by Denso-Wave Corporation of Japan. Usually we see the two-dimensional code of black and white, but with the change of market cognition, the two-dimensional code of color two-dimensional code and personality design appears, because the readability of the two-dimensional code is better, the color two The dimension code can be read by the scanning device as long as it is in contrast to the background. Of course, in the field of anti-counterfeiting, more and more two-dimensional codes such as color and random colors can be seen.
The following is an example of a color security QR code generated by Hui Mou variable data software HiVDP:
wpsF737.tmp
It is easier to scan and identify the QR code. It is easy to be aware that the content is copied. The anti-counterfeiting of the QR code must first solve the problem of copying the QR code. There are two ways to solve this problem.
1. The combination of QR code and traditional anti-counterfeiting technology prevents the QR code from being copied and photographed directly, such as invisible printing.
2. The QR code encryption technology identifies the product, and the QR code is printed or labelled on the product packaging. The user can verify the authenticity of the product by simply decoding and verifying the QR code anti-counterfeiting system or mobile phone software. , get detailed information. The QR code can store a wealth of product information, and it is not easy to be copied and stolen by encryption. The product information is officially released from the company, and the query channel is formal and professional, which realizes the high efficiency of product information anti-counterfeiting.
Although the anti-counterfeiting function has been achieved in these two ways, the marketing function of the two-dimensional code has been weakened, and it has only served as a means of anti-counterfeiting. On the TV media, we often see a QR code under the screen, and there are prompts to scan the code to pay attention to the WeChat public account. This is to attract fans and is a very good marketing window. Then used on anti-counterfeit labels, it will be very helpful for powder absorption. If the merchants make footwear products, this type of mass consumer goods, each product is attached with anti-counterfeit labels, then these QR code anti-counterfeit labels can attract a large number of Fans can save a lot of marketing costs for future online sales and promotions, and these data can be used to support corporate decision making to make quick judgments based on market demand.
WeChat anti-counterfeiting advantage
Of course, WeChat can also be used for anti-counterfeiting. WeChat public account authentication is relatively strict, which makes it difficult to prevent fraud. At the same time, combined with the two-dimensional code query, the public number and the anti-counterfeit two-dimensional code are combined into two codes. The anti-counterfeit two-dimensional code itself is a two-dimensional code with parameters. After scanning with WeChat, it is compared with the WeChat background, and can push true and false. Alarm information. While anti-counterfeiting, we also pay attention to the WeChat public account and become a fan, so that the public number can then manage and resell the fans.
The reason why WeChat is accepted by everyone is the following advantages in marketing:
1. Micro-marketing realizes a real dialogue, one-on-one, one-to-many, text, pictures, videos, etc. are all at the "finger tip".
2. The exposure of micro-marketing is almost 100%, and the same is true for people who don't know.
3. Convenient and friendly display, people feel no distance.
4. Micromarketing is a very good customer management CRM tool and it is perfect.
Huimou 315 is a platform for combining the two-dimensional code anti-counterfeiting and WeChat anti-counterfeiting proposed by Huimou Company. Consumers can not only purchase products by mobile phone, but also scan and check the true and false, and also can carry out product points, distributor management, product inventory management. At the same time, consumers can use points or micro-shops to place orders directly, which can attract more WeChat public fans.
Applications
"Hollywood" is a mosquito repellent, and it also has the effect of preventing dengue fever. Before going to the market, it wants to do anti-counterfeiting and WeChat marketing. Because the product is aimed at people who have left the country, and hope to pass The travel agent's agent sells to the target group, and can directly shop through the scan code, and at the same time, the sales staff will be rebate. Based on the needs of this customer, Huimou proposed the following solutions:
1. Design a random color anti-counterfeiting QR code with anti-counterfeit and memory
At present, there is such an anti-counterfeiting method on the market: by making special anti-counterfeiting textures or anti-counterfeiting two-dimensional codes, then taking pictures and uploading them, and performing online comparison.
The printing process is as follows:
This method is prone to the problem of under-counting. The under-representation is basically in the two processes of making texture anti-counterfeiting and die-cutting, and it is easy to cause data parsing errors and invest a lot of manpower and material resources.
Huimo's variable data software HiVDP has a memory function of two-dimensional code and anti-counterfeit texture. The generated random color two-dimensional code and random shading are irreversible and cannot be reproduced, but can be memorized and displayed on the pc or mobile webpage. Reproduce the QR code and the anti-counterfeit texture.
The production process of anti-counterfeiting two-dimensional code with HiVDP becomes:
This saves a lot of labor and hardware cost investment, and the accuracy is high, there will be no resolution, because the string record is not a picture, you can save a lot of storage space, the generated QR code is Vector PDF for direct high quality printing and printing.
QR code generated by HiVDP with anti-counterfeit texture
WeChat supports the two-dimensional code with parameters, so the two-dimensional code of the anti-counterfeit code and the WeChat public number can be combined into two codes. After scanning the code, it directly prompts to pay attention to the WeChat public number, so that the anti-counterfeit label becomes a sucking tool.
After paying attention to the public number, click “Scan code check” in the menu to call the scan code plug-in. The public number will push the anti-counterfeit query message. After “Read the full text”, the QR code will be displayed and the alarm alarm information will be displayed, as shown in the figure below. Show.
Data information memorized when HiVDP generates QR code
2, WeChat backstage provides distributor management functions
Huimou 315 WeChat backstage can set up company information, and register dealer information, and generate the dealer's QR code, which can be used in the leaflet, so that the consumer scans the dealer's QR code shopping, and the background can record the sweep. The statistics and geographical distribution of this QR code shopping provide data support for merchants.
The distributor QR code generated by the Hui Mou 315 can be downloaded and printed on the leaflet of the distributor for direct shopping.
3. Provide WeChat Mall for custom menu design
According to customer requirements, customers need to use WeChat for online shopping. Huimou 315 WeChat platform provides a variety of mall templates for users to choose.
in conclusion
The combination of QR code anti-counterfeiting and WeChat anti-counterfeiting can better highlight the anti-counterfeiting function of QR code and the marketing function of WeChat, making the anti-counterfeit label become the entrance of mobile Internet. For the majority of traditional enterprises, it can directly contact consumers. Quickly enter the era of "Internet +", through the analysis of big data, understand market demand and help companies make quick decisions.