Analysis of the development trend of personalized printing market
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Western Europe and North America print consumption accounts for 70% to 80% of the world's total. Among them, paper consumption is an important measure for the growth of the printing industry. The world consumes about 300 million tons of paper per year. The average American consumes 300 kilograms of paper per year, about half of which is in Europe, and only 1 kilogram in third world countries. China has a population of 1.25 billion, and there are only 260 million young people in school. With the growth of disposable income and living standards, the development of social economy and cultural education, the consumption of printed materials will continue to increase, so print The market is far from reaching its limits.
First, printed paper products are irreplaceable
Many of the advantages of print are unparalleled and alternative. Among them, long-term preservation is a distinctive feature of printed matter. It can be read anytime, anywhere, without adding any new means. Saving newspapers, books and magazines is generally easier than using a computer. Moreover, reading prints from people's reading habits is often a sensory enjoyment, while using computers is somewhat different.
The function of packaging prints is also irreplaceable. The relevant person in charge of the China Printing and Equipment Industry Association said that the printed matter is not only printed, magazines and newspapers, but also printed and printed, advertisements, samples, instructions and so on. Packaging has the function of protecting products, and the more important function is to display information and improve product competitiveness. These functions are unmatched by other means.
Second, personalized printing has become a new profit point
With the development of the times, more and more companies hope to print at the required quantity anytime and anywhere, instead of printing in large quantities, which requires printers to seek new printing methods and highlight personalized printing.
Personalized printing is mainly used in the business field and people's daily life work. Its market mainly exists in three major fields, namely, the e-commerce market, product personalized service and service for the business community. With the rise of e-commerce, the personalized needs of various manuals, commercial advertisements, conference materials, etc. will increase substantially. At the same time, some manufacturers need to create a personalized brochure for certain products to provide a one-to-one service for customers, which also provides a broad market prospect for personalized printing. In addition, there are many trading companies in Beijing, they often contact different customers, need different advertising, packaging, promotional materials, etc., which will also be a huge market for personalized printing.
1. Changes in the book printing market
There are more and more varieties of books and periodicals, the number of books printed is getting less and less, the hotspots of book sales are getting faster and faster, and the cycle of printing books is getting shorter and shorter. According to incomplete statistics, in the next few years, the short version of the book printing in China will account for 60% of the entire book printing. This change has made it possible to achieve on-demand printing using digital printing equipment and technology. The promotion of on-demand printing will also cause the publisher's inventory to drop significantly, and the book-out cycle will be further accelerated.
2. Changes in the printing market of bills
With the deepening of reforms, China's various bills have become more and more personalized. For example, the potential of personalized printing market such as telecommunications, postal services, banking, securities, insurance, various types of tickets, utilities, etc. is very Large digital printers and technologies that enable personalized and variable data printing will be popular.
3. Changes in the security printing market
With the deepening of reform and opening up, especially China's upcoming accession to the WTO, the protection of intellectual property rights has received increasing attention. In anti-counterfeiting printing, there are many ways to implement variable data methods such as two-dimensional barcodes, and variable data must be done using digital printing techniques and equipment. Digital printing also has great potential in the security printing market.