A new marketing method for personalized fast-moving consumer goods
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With its "small, fast and flexible" characteristics, digital printing makes information transmission more efficient, and can adapt to the rapid development of the market. The personalized service provided by it can also promote the consumption growth of fast-moving consumer goods.
1. Small: The order quantity is not limited
Fast-moving products are short-lived due to short product sales channels, regional promotions and short-term promotions. After a certain promotion plan may be sold for 1 to 2 months, it will enter the next promotion plan. There are also specific sales plans for local sales in each region. Traditional printing is limited by the order quantity, which causes the brand to extend the promotion time of the previous promotion plan to consume the remaining goods and miss the new promotion plan period. Digital printing is highly flexible in terms of order quantity, and brands can quickly respond to changes in the market and quickly adjust new promotional programs.
2. Fast: short printing cycle
Fast-moving consumer brands should respond to the season's promotional programs extremely quickly and frequently change design plans. Digital printing requires only the use of computer files or Internet transmission because it does not require the complicated process of traditional offset printing. It is not too late to have a meeting tomorrow or to discuss the documents for discussion.
3. Flexible: content is variable
The biggest advantage of digital printing is that it can be printed on demand, and even can be made variable, giving the FMCG brand a great degree of freedom. Brand owners can take advantage of on-demand printing to highlight the brand's rich, varied and young marketing outlets.
Many established companies always believe that brand slogan is a brand throughout, but this is not the case. While the brand slogan is more in line with the personality of young people, the changing slogan can ensure that the brand image keeps pace with the times. In fact, behind the brand rejuvenation is a revolution in the strategic positioning of the company and the brand. For young consumers who are becoming more and more sensitive to advertising, the slogan of slogans and the unfair spread can no longer attract them, and even attract resentment. If traditional companies want to bring themselves closer to their audiences. Distance, first of all, to "reduce the status", let yourself be young.