Guide Book Publishing

Guide Book Publishing

Material: 250g coated paper Specification: 210*285MM Process: 4+4 printing Coating details: Matt Lamination and spot UV

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Product Details

Material: 250g coated paper

Specification: 210*285MM

Process: 4+4 printing

Coating details: Matt Lamination and spot UV

Project background: represented by the beautiful coastal beach with beautiful scenery, plus the karst 

peaks and caves, and the diverse tourism resources make it a resort.

Objectively speaking, most of the travel album printing is based on high-quality high-definition 

pictures, so the requirements for printing are very high. This Yangjiang tourism brochure prints us.

With high-precision four-color printing technology, 250 g of coated paper with rich and colorful printing 

colors is used to maximize the beauty of the landscape, supported by printing precision.

The entire album is printed with bright colors for graphic and textual design. It introduces each 

attraction in detail and creates a visual freshness of the album, highlighting the travel experience.

Tips of printing:


How to optimize the gloss of printed matter

The luster of printed matter is a popular beauty. The gloss of printed matter is not a difficult problem 

with the continuous innovation and improvement of printing materials and printing machinery. However, 

some manufacturers often can not meet the customer's requirements for the gloss of printed matter, the 

same color as the same color, can also respond to people's psychology, especially in the quality 

evaluation of printed matter.

The so-called gloss of printed products refers to the contrast between the brightness of the printed 

matter on the surface of the printed matter and the brightness distribution of the printed products under 

certain background and illumination conditions. The optical properties associated with gloss mainly 

include surface reflected light and internally reflected light.

Gloss and color are collectively referred to as color. Because the color is more intuitive and has a 

direct impact on many mental factors such as people's mental state and mood, people's research on color 

started earlier. This research work is basically mature and is obtained in daily life. A wide range of 

applications.

The gloss of the print is a sign of print quality assurance

The mattness of the imprint is one of the quality marks of the printed matter. If it is lustrous, it can 

increase the vividness of the printed imprint color; enhance the stereoscopic effect of the image, 

especially the reproduction of the physical photograph, with a luster and more realistic. In fact, the 

relationship between the gloss of the imprint and the ink often has a bias. The more expensive the ink, 

the brighter and more lustrous the color. There are many aspects to the nature of the ink. The degree of 

gloss of the ink printed on the paper is only closely related to the dry form of the ink, which is often 

overlooked. There are two types of offset printing inks on the market for printing art pictures, color 

advertisements, calendars, commercial patterns, exquisite handicrafts, book color plugs, etc.: the bright 

type ink and the fixed type ink. Some printing companies, in the short version of the printing, the 

pursuit of ink is ready to print dry, to the ink supplier for help. Suppliers do not have an in-depth 

understanding of customer requirements and supply improper fixing inks. The components of the fixed ink are mainly pigments (solids) and binders (liquids). The pigment of the ink shows the color, and the gloss 

of the color is determined by the binder. The ink is printed on the surface of the paper, and the binder 

is oxidized, polymerized and conjuncted faster, that is, a very flat and transparent transparent oil film 

is formed. This layer of transparent film is covered on the color pigment to make the pigment shine, 

which is the gloss of the print. There are many factors that affect the gloss of the imprint, which are 

summarized in the following aspects.

1. The effect of the smoothness of the surface of the paper on the gloss of the print.

2. The effect of paper absorbency on gloss.

3. The effect of the gloss of the paper on the gloss of the print.

4. The effect of paper strength on the gloss of the print.

5. The effect of the pH of the paper on the gloss of the print.

What should be measured? The gloss of the print can be measured with a gloss meter. Most gloss meters 

measure the specular gloss of the dark surface of the print. Specular gloss refers to the ratio of the 

amount of specularly reflected light on the surface of an object to the amount of incident light.

For example, when the printing surface of the mobile phone box is measured, the angle of incidence angle 

selected is different, and the result is also different. The larger the angle of incidence, the greater 

the specular reflectance and the higher the gloss; vice versa. It can be seen that the height of the 

screen depends not only on the surface characteristics of the object, but also on the measurement angle. 

As for the angle measurement is appropriate, there is no general standard. Generally, a small angle is 

adopted for a high-gloss surface, such as 45 degrees; for a low-gloss surface, a large angle such as 60 

degrees, 75 degrees, or the like is measured. At present, the measuring angles of many gloss meters are 

adjustable for any choice.



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